I’m a big fan of Dieter Rams’ ten design principles. I try to follow them as much as possible when designing anything.
- Good design is innovative
- Good design makes a product useful
- Good design is aesthetic
- Good design makes a product understandable
- Good design is honest
- Good design is unobtrusive
- Good design is timeless
- Good design is thorough down to the last detail
- Good design is environmentally friendly
- Good design is as little design as possible
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