Ten Principles of Good Design

November 14, 2012


I’m a big fan of Dieter Rams’ ten design principles. I try to follow them as much as possible when designing anything.

  1. Good design is innovative
  2. Good design makes a product useful
  3. Good design is aesthetic
  4. Good design makes a product understandable
  5. Good design is honest
  6. Good design is unobtrusive
  7. Good design is timeless
  8. Good design is thorough down to the last detail
  9. Good design is environmentally friendly
  10. Good design is as little design as possible

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