Helping a racing team wave the checkered flag

Winning car races is more than just good driving. Modeling software is critical to have a shot at claiming first place. Our client, a race car engine manufacturer, engaged us to recreate aerodynamic modeling software previously built over many years in just two months.

Immersing ourselves in the excitement of racing season, forming a close partnership with our client, and making incremental releases based on user feedback made this project a success. The biggest highlight, though, was watching the racing team use the software we built together to win the premiere event of the season.

What We Did

Collaborative Product Discovery, Visual Design, User Testing, Performance Testing

Tech Stack

C#, WPF, Jenkins, C1Charts, TFS, Moq, Git

Opportunity

A fast pace for the start of an internationally-recognized motorsport season characterized this engagement. Our client, a race car engine manufacturer, engaged us to recreate aerodynamic modeling software previously built over many years in a matter of just two months.

Race team engineers need this software to simulate the performance of the car with various aerodynamic components installed and configured. It also allows them to model how weather and track conditions will affect the car’s performance. The modeling software tells the engineer how the car will act in terms of factors like downforce, drag, and aerodynamic balance. 

Winning races is more than just good driving. Modeling software is a key tool in the race engineer’s toolbox. Since testing setups of actual cars is not always feasible or affordable, race teams need apps like this to have a chance of competing.

Solution

Our engineering team and our client quickly got to work. Within a short time frame, we generated an initial minimum viable product. From there we worked iteratively, increasing functionality over the course of the season. Each release coincided with another race, bringing new functionality and improved usability. A tight feedback loop with our client helped ensure we were building the best tool to meet our client’s and its race teams’ needs.

After releasing the initial version of the software, we interacted directly with our client’s race teams. We met with each team and watched as they used the tool. Getting first-hand user feedback allowed us to better understand our users’ perspective. They noted the fresh visual design and increased dynamic flexibility as improvements over the old software.

Results

Immersing ourselves in the excitement of the racing season, forming a great partnership with our client, and accomplishing a very quick turnaround made this project a success. However we experienced our biggest success when we watched a team using the software win the premiere event of the season. We had released a new version just prior to the race and the team used it to configure its cars. Many factors contribute to a win in racing, but it was exciting to be part of such a huge achievement with our client so soon after creating the software.

Recent Case Studies

Transforming Operations Through Cloud Development Services

We helped our client migrate from Heroku to AWS, making their cloud operations more secure, cost effective, and easy to maintain—all with zero downtime.
Read More

Using Collaboration to Build a Better Product

Through collaboration, adjusting team composition, and digging deep with a product-centric mindset, we were able to learn more early on.
Read More

Supporting Ag Dealers in Customer Service

We leveled up our ag client’s Agile development and product ownership chops and added key features to their dealer web app.
Read More

Let’s develop something special.

Reach out today to talk about how we can work together to shake up your industry.