Adam Patarino: Casted

October 15, 2021

Whether you’re a crime show binger or more of an inspirational pep talk listener, you’ve probably listened to your fair share of podcasts. While the medium started primarily in the entertainment and education space, it’s made its way into the B2B world – and it’s thriving. Adam Patarino, Co-Founder and CPO at Casted, joins us to discuss how his team is developing podcasting to help companies reach their audiences in a meaningful way.

Adam discusses how the human element of podcasting makes it such an effective medium for B2B marketing. He introduces the concept of amplified marketing and explains the ways Casted helps their customers implement it in their businesses.

We take a look at where podcasting has come from, where it is now, and where we think it’s headed.

Adam also shares a few of Casted’s unique approaches to product management that keep the whole team aligned and allow them to quickly solve customer problems.

Past Episodes

Inside SEP: Executive Order on AI Embed

A new format for Behind The Product, this episode features Jordan Thayer and Raman Ohri with SEP. Jordan is the AI Practice Lead at SEP, with a PhD in artificial intelligence. Raman is SEP’s CEO and has been…
Listen Now

Being Your Best Self With Cloverleaf

Our guest is Kirsten Moorfield, she’s the cofounder and COO at Cloverleaf. We talked about a number of things related to her pivot into tech, the journey she's had so far and why she feels the work at Cloverleaf is so needed and important.
Listen Now

Holder: Web3 for Marketers

Jump into the world of Web3; specifically focused on CRM and customer engagement utilizing Web3 technology.
Listen Now

Tackle the challenges of tomorrow.

Looking to advance your career? Explore what it's like to work on awesome things with curious, confident people.