Why Transformations Fail (and How to Avoid It)
Overview
Organizational change always seems bigger, takes longer, and costs more than expected. And too often, the results do not fully deliver the desired outcomes…or worse.
But why is this so common?
Well, some of the most frequent reasons are:
- Only a small fraction of the entire org design is considered
- Leadership activities and behaviors don’t significantly shift
- The psychology of change is ignored or not incorporated
- The method for change follows known failure patterns
The good news is that it doesn’t have to be this way. Taking a systems-first, people-centered approach resolves all these problems!
During this talk, we explored how to use the Key Forces of Change model to consider the entire Org Design and its impact on change.
Meet the Speaker
Matt Barcomb
GM & COO at Cyberstar
Matt has always loved building, growing, and problem solving – starting with birdhouses and string beans with his grandpa. Then, in middle school, he taught himself how to program and realized that he loved building systems that solved problems for people. Since then, his love for systems, people, and problem solving has guided his education and interactions, becoming a life-long learner on topics such as business, technology, social systems design, organizational development, operations research, anthropology, economics, and much more. Now, with over 25 years of experience in roles such as software engineer, product leader, and business executive, Matt enjoys applying a systems-first, people-centered approach to leading, growing, and optimizing digital product organizations…and he still builds birdhouses and grows vegetables!

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