Helping Providers Deliver Nutrition Care Through Tech
Healthcare providers need simple, reliable tools to support patients who depend on specialized nutrition. Our client needed a modern app and website that made critical product information easier to find, update, and share.
Opportunity
Providers were stuck with an outdated app and manual updates. The client needed a modern, easy-to-use platform that could grow with their business.
Results
- Cross-platform app launched on iOS & Android
- One update covers app + web
- Better UX for providers
Client
Delivering Plant-Based Nutrition for Patients in Need
Our client makes organic, plant-based shakes and tube-feeding formulas for patients with complex medical needs. Trusted by healthcare providers, they focus on safe, sustainable nutrition.
About The Client
Founded
2002
Headquarters
Santa Barbara, CA
Employees
201-500
Industry
Medical Nutrition
Opportunity
Outdated Tools Blocked Providers from Supporting Patients
Providers were stuck with an old WordPress app that was hard to use and slow to update. The client’s team had to enter content in multiple places, which wasted time and caused errors. Providers also struggled to find sample request forms, nutrition tools, and product details—resources that matter directly to patient care. The client needed a scalable app that matched their refreshed brand and gave providers a better experience.
What We Did
Branding
Continuous Integration/Continuous Delivery (CI/CD)
DevOps
Maintenance & Evolution
Mobile Development
Product Design
Solution
Building a Smarter App for Providers and Patients
The client’s outdated WordPress app made it hard to deliver a reliable, user-friendly experience. SEP stepped in to rebuild the app from the ground up in Flutter, creating a single codebase that runs on both iOS and Android. This shift gave the client a stable foundation for growth and a better way to serve healthcare providers.
Faster Access to the Information Providers Need
As part of the project, SEP also implemented the client’s updated brand refresh across both mobile and web. We redesigned key product marketing pages to align with the refreshed identity and added a new search feature that pulls content from multiple sources into one place.
Now, providers can quickly find formulas, coverage details, and other critical information without friction.
Practical Features That Support Patient Care
We also focused on the tools that providers rely on most. The nutrition calculator was rebuilt with updated data, and WIC and Medicaid eligibility filters were added to make coverage information easier to check.
In-app sample request forms were redesigned for clarity and speed, while homepage product highlights gave providers quick access to new launches. These design choices reduced friction in daily workflows, freeing providers to spend more time with patients.
Data-Driven Decisions for Long-Term Growth
Finally, we set up Firebase and GA4 analytics so the client could see how providers were actually using the app. These insights continue to guide design decisions, helping the team prioritize updates and personalize the experience in ways that matter most to users.
Tech Stack
Firebase
Flutter
Results
From WordPress to Flutter: Faster Care Delivery
The rebuilt app launched on iOS and Android with strong early feedback from providers and the client’s internal team. Content updates now happen in one place, cutting out repeat work and errors.
Providers get a smoother experience when requesting samples or checking nutrition data—giving them more time to focus on patients. With better analytics, the client can see how the app is used and plan smarter improvements.
App launched on iOS & Android
One update covers app + web
Positive feedback from providers
Faster performance, fewer errors
Data insights guide next steps