Design Thinking Articles

We’re curious people by nature. And we love to teach others what we’ve learned. So explore our blog to gain fresh insights from our expertise in areas ranging from culture to AI.

SEP Wins TechPoint’s 2024 Innovation Service Partner of the Year Mira Award

SEP Recognized as Indiana’s Top Innovation Service Partner, Winning TechPoint’s Prestigious Mira Award Westfield, Indiana - SEP has been named the Innovation Service Partner of the Year by TechPoint at the 25th annual Mira Awards. The Mira Awards, Indiana’s largest…
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Designer + Developer Collaboration

Context SEP started with developers, grew by hiring more developers, evolved by hiring designers. And since the developers “were here first,” there’s an easy and terrible potential for us to think of “incorporating designers into the development” rather than “incorporating developers into the designing.” My team chose a third way, which you all probably know […]
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So a UX Architect and a Software Engineer Had a Baby

On St. Patrick’s day this year, life forever changed for me and my husband, Aaron. A baby arrived in the world after months of planning. But nothing could have prepared me for the joy my heart would feel for our Little Man. Oh, we got this. We’re gonna nail this parenting thing. I’m an Experience […]
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Importance of User Research

Unfortunately, the word research has gotten a bad rep over the years. Someone hears research and suddenly they think high dollars and waste of resources. Most people think of it being a waste of time without understanding it’s value, importance, and outcomes. But it’s important. So important that it’s probably the reason the experience of […]
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