Context SEP started with developers, grew by hiring more developers, evolved by hiring designers. And since the developers “were here first,” there’s an easy and terrible potential for us to think of “incorporating designers into the development” rather than “incorporating developers into the designing.” My team chose a third way, which you all probably know […]
Unfortunately, the word research has gotten a bad rep over the years. Someone hears research and suddenly they think high dollars and waste of resources. Most people think of it being a waste of time without understanding it’s value, importance, and outcomes. But it’s important. So important that it’s probably the reason the experience of […]