Persona Articles

We’re curious people by nature. And we love to teach others what we’ve learned. So explore our blog to gain fresh insights from our expertise in areas ranging from culture to AI.

SEP Wins TechPoint’s 2024 Innovation Service Partner of the Year Mira Award

SEP Recognized as Indiana’s Top Innovation Service Partner, Winning TechPoint’s Prestigious Mira Award Westfield, Indiana - SEP has been named the Innovation Service Partner of the Year by TechPoint at the 25th annual Mira Awards. The Mira Awards, Indiana’s largest…
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Storylines: A Tale of Two Products

So, you say you want to build a product? Awesome. How do you get started? In the Days of Yore Day 1 Some people used to (and sometimes, still do) get dozens of people in a room and author this 200 page document that has a bulleted list of statements of what the software should […]
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What’s in your Utility Belt?

When developing software, we engineers have to use a variety of tools to deliver the right product to our clients. As Batman has practically everything in his utility belt, let’s see what I keep up my sleeve as staples of software engineering. The Soft Skills These are the skills I use for software engineering and […]
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The Point of Particularly Personal Personas

The Agile software development movement has a concept called user personas. During a project’s spin-up, developers are encouraged to create these personas as representative users. A typical persona may be “Victor the Vice President”. Victor is a VP at his company. He will use the software for high-level data reporting, but not data entry. On […]
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5 Ways All Software Projects are Product Replacements

I was updating my bio at work for the last few projects I’ve been on since I was between projects. I looked back at some of the projects I’ve worked on and remembered the “good ol’ times”. Some projects were executed well and the client appreciated the outcome (read: warm fuzzies), while others produced a […]
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