product design strategy Articles

Chessboard with wooden pieces, one white piece lifted in mid-air by a hand, poised for a move. In focus, a brown king piece topples over, its base barely touching the board. Blurred background reveals a concentrated face with glasses, adding a strategic atmosphere. Competitive metaphor.

Competitive Audits: 3 Key Wins to Amplify Your Product

Comparison is the Gateway to Growth Whenever I hear the phrase “competitive audit,” it initially feels uncomfortable. Growing up as a ballerina, I constantly compared my skills and appearance to others, and the saying “comparison is the thief of joy” was ingrained in me. But as I’ve advanced in my career as a UX designer, […]

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