User Research Articles

We’re curious people by nature. And we love to teach others what we’ve learned. So explore our blog to gain fresh insights from our expertise in areas ranging from culture to AI.

SEP Wins TechPoint’s 2024 Innovation Service Partner of the Year Mira Award

SEP Recognized as Indiana’s Top Innovation Service Partner, Winning TechPoint’s Prestigious Mira Award Westfield, Indiana - SEP has been named the Innovation Service Partner of the Year by TechPoint at the 25th annual Mira Awards. The Mira Awards, Indiana’s largest…
Read Full Post
two women review content on a computer screen

Types of Design Research: 8 Ways to Get to Know Your Users

Research is a critical step in the product development process. It ensures we’re solving the right problems for users and finding the right, viable product opportunity for a business. Understanding the humans who will use the product and the business’s investing needs is critical to a successful product outcome. And it will come as no surprise […]
Read Full Post

A Pandemic Isn’t a Reason to Stop Researching (but… It Might Be a Good Reason to Start)

When it comes to doing user research, I’m always going to recommend learning with someone in their own space. Seeing someone use your product in their environment will always add more context to your investigation. Generally, research falls into these categories: exploratory/generative research (looking to understand problems, needs, goals, etc.) evaluative research (benchmarking your understanding, […]
Read Full Post

Importance of User Research

Unfortunately, the word research has gotten a bad rep over the years. Someone hears research and suddenly they think high dollars and waste of resources. Most people think of it being a waste of time without understanding it’s value, importance, and outcomes. But it’s important. So important that it’s probably the reason the experience of […]
Read Full Post

Explore Our Services

Cloud

Elevate your big ideas sky-high. Migrate enterprise systems or build native cloud apps with a trusted partner like SEP.

Desktop

In the lab, on the runway, and by the hospital bed, clients trust us to craft reliable desktop software.

Embedded

We have the know-how to build secure embedded systems – whether it’s custom hardware, bare metal, or embedded Linux.

Mobile

Tackle any challenge in your app’s journey with our expertise in building cross-platform and native apps.

Web

Front-end, back-end, or end-to-end, we build incredibly rich web experiences.

Ready for what's next?

Whatever industry you’re in, our custom software development services can help you tackle your toughest challenges. Let’s develop something extraordinary together.  ›
Explore