SEP Blog

We’re curious people by nature. And we love to teach others what we’ve learned. So explore our blog to gain fresh insights from our expertise in areas ranging from culture to AI.

SEP Named a Winning Company in the 2022 Powderkeg Unvalley Awards

When it comes to doing user research, I’m always going to recommend learning with someone in their own space. Seeing someone use your product in their environment will always add more context to your investigation. Generally, research falls into these…
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A Pandemic Isn’t a Reason to Stop Researching (but… It Might Be a Good Reason to Start)

When it comes to doing user research, I’m always going to recommend learning with someone in their own space. Seeing someone use your product in their environment will always add more context to your investigation. Generally, research falls into these categories: exploratory/generative research (looking to understand problems, needs, goals, etc.) evaluative research (benchmarking your understanding, […]
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What happens to all those startup weekend projects?

We do startup weekend twice a year.  The outcome of which is 2-5 things.  These things are actually a couple things.  They are all software (at least to date, more discussion on that is coming).  Some are prototypes, proofs of concept, or MVPs.  The other thing that all of them are is SEP assets.  Like […]
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