Embedded Displays Driving Precision Agriculture
Farmers face growing pressure to feed the world. Our client set out to equip tractors with embedded displays that guide precision planting—helping farmers increase yields and profits.
Opportunity
Farmers need smarter tools to grow more with less. Our client partnered with SEP to power tractors with embedded displays for precision farming.
Results
- Precision planting boosts crop yields
- Higher profits for farmers worldwide
- 8+ years of trusted partnership
Client
Global Agricultural Equipment Manufacturer
A leading manufacturer of heavy farming machinery, producing equipment that supports farmers worldwide. With a focus on food security, they design tractors that harness precision agriculture to deliver higher yields at scale.
About the Client
Industry
Machinery Manufacturing
Employees
10,000+
Type
Public
Revenue
$1B
Opportunity
Meeting the Demands of Future Food Security
Feeding the world’s 7.4 billion people is already a challenge. By 2100, the population is projected to reach 11.2 billion. Feeding that many people requires smarter farming methods.
Our client—one of the world’s largest agricultural equipment manufacturers—recognized that precision planting would be key. They envisioned a new generation of tractors capable of delivering seed, fertilizer, and harvest prescriptions with unmatched accuracy. To make it possible, they needed tractor display software that could guide GPS-driven planting methods, fit seamlessly into existing controls, and scale across a global customer base.
The company turned to SEP for a partner experienced in Agile development, MVP definition, and scope control, to help shape and deliver this critical platform. Feeding 11.2 billion people by 2100 requires tractors that plant with unmatched accuracy.
What We Did
Automated Testing
Embedded Development
MVP Definition
Scope Control
Strategy & Innovation
Solution
Building Tractor Display Software for Precision Farming
At SEP, we treat every engagement as a partnership. With more than a decade of Agile experience, our team integrated directly into the client’s global and regional Scrum teams. This allowed us to move quickly, align across cultures, and stay focused on business outcomes while controlling scope.
Together, we built tractor display software designed for precision agriculture.
Farmers in the field don’t have time for complexity, so we created a custom user interface that made advanced GPS-driven planting simple and reliable. The display worked in harmony with existing tractor controls—improving data delivery, accuracy, and ease of use.
To ensure the system performed in real-world conditions, SEP engineers provided on-site support alongside the client’s product team. This collaboration accelerated delivery and shared long-term knowledge across teams.
SEP built tractor display software that makes precision GPS planting simple and reliable for farmers.
Tech Stack
C++
Cucumber
Linux
Mercurial (Hg)
Python
Qt
Squish
Results
Turning Innovation into Food Security
The embedded display system ensures seeds are placed with accuracy—fueling the critical early growth stage of crops. Farmers using these tractors see higher yields and stronger profitability. Over eight years, SEP’s partnership with the client has expanded to include new features, ensuring this generation of tractors continues to deliver results for the global farming community.
Precision GPS planting boosts yields
Profits rise from optimized seed delivery
Multi-year global development partnership
Ongoing feature growth and support