Turning Strategy Slides into a Vet Rebates App
Veterinarians were promised a new tool to make rebates easier—but what they got was a stack of strategy slides. Our client needed more than ideas; they needed a path to build something real.
Opportunity
Veterinarians needed a real rebates tool, not just strategy decks. SEP turned abstract plans into a clear, practical roadmap.
Services
Results
- Strategy turned into a clear roadmap
- Pain points uncovered in discovery
- Feasible timelines won approval
Client
Animal Health Leader Supporting Veterinarians
Our client is a global animal health company that equips veterinarians with products, services, and digital tools. Their mission is to make clinics more efficient, so vets can focus on what matters most—caring for animals.
About The Client
Revenue
$1B+
Headquarters
Indianapolis, IN
Type
Public
Industry
Pharmaceutical
Opportunity
A Strategy That Stopped Short
A consulting partner had delivered a strategy filled with new ideas but no real plan for execution. The proposal included tools that sounded promising, yet timelines and feasibility were left unclear.
Veterinarians were waiting for solutions to simplify rebates, but the gap between vision and delivery threatened progress.
What We Did
Discovery
Forecasting
Product Roadmapping
Prototyping
Story Mapping
Solution
From Abstract Strategy to a Usable Plan
SEP stepped in to bridge the space between strategy and execution. We began with discovery, testing assumptions, and aligning with business priorities.
Making the Strategy Work in the Real World
Prototypes and story mapping revealed where the consultant’s plan clashed with real-world constraints. Many of the ideas were ambitious, but they needed to be reordered to fit actual timelines and budgets.
By reframing the backlog, we focused first on high-priority items that would deliver value quickly for veterinarians. Our team built forecasts that gave leadership a clear picture of cost, timing, and feasibility.
With that clarity, the client could make informed decisions and rally support. What began as a set of polished slides became a practical roadmap, grounded in both user needs and business realities.
“SEP always delivers quality products.”
SEP always delivers quality products. From an engineering standpoint, they are excellent. We see SEP as a key partner in helping us solve complex problems and build sophisticated back-end solutions. The team and overall communication are great. Looking forward to the continued partnership.
Tech Stack
Azure
Data Factory
React
Terraform
Results
From Slides to Strategy in Action
By turning an abstract strategy into a grounded plan, SEP gave the client the confidence to move forward. Leadership approved the roadmap, unlocking the next stage of development.
Veterinarians stand to gain a tool that reduces rebate frustrations, while the business benefits from a clear and feasible path to delivery.
Practical roadmap replaced vague strategy deck
Priorities aligned with vet needs
Forecast built trust with leadership
Approval unlocked next phase