Avoiding False Starts with Artificial Intelligence
Overview
Artificial Intelligence (AI) is no longer science fiction; it’s here today, and it’s here to stay. It is in the products you use every day: home automation, digital assistants, or credit card fraud detection, just to name a few.
All businesses will be affected by AI in the coming years, and the impact will be significant. The only remaining question is, how will you influence its effect on your company?
Getting started with AI is a daunting task, but necessary for businesses that want to stay competitive. During this session, we discussed:
- How to determine if, where, and how to use AI effectively within your organization
- When and how to build an AI team
- Common early mistakes and pitfalls when getting started with AI
- Typical misconceptions around AI and its application
- What to look for in an AI partner or potential hire
Meet the Speakers
Jordan Thayer, PhD
Former AI Strategist
Jordan served as AI strategist at SEP from 2019 to 2025, bringing invaluable expertise to client projects across multiple industries, including pharmaceutical and construction. Her work focused on Automated Optimization and Machine Learning with time series data.
Robert Herbig
AI Practice Lead
Robert is a seasoned software engineer and AI strategist who has been building products across embedded, desktop, web, and cloud platforms since 2007. As AI Practice Lead at SEP, he helps clients navigate the evolving AI landscape: educating teams, identifying opportunities for AI integration, and ensuring AI-driven solutions are both practical and impactful. His expertise spans industries including aerospace, medical, agriculture, construction, and secure communication, allowing him to bring a diverse and strategic perspective to every project.
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