Whether you’re a crime show binger or more of an inspirational pep talk listener, you’ve probably listened to your fair share of podcasts. While the medium started primarily in the entertainment and education space, it’s made its way into the B2B world – and it’s thriving. Adam Patarino, Co-Founder and CPO at Casted, joins us to discuss how his team is developing podcasting to help companies reach their audiences in a meaningful way.
Adam discusses how the human element of podcasting makes it such an effective medium for B2B marketing. He introduces the concept of amplified marketing and explains the ways Casted helps their customers implement it in their businesses.
We take a look at where podcasting has come from, where it is now, and where we think it’s headed.
Adam also shares a few of Casted’s unique approaches to product management that keep the whole team aligned and allow them to quickly solve customer problems.
Adam leads the product team that designs, develops, and delivers the Casted platform. He loves finding unique solutions to problems he encounters. Before Casted, Adam was the Director of Solutions Architecture at Emarsys, and has also worked at a variety of Marketing SaaS companies as a developer and solutions designer.
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