With multiple successful startups under his belt, Abhishek Nayak has learned a lot about finding product/market fit, defining a niche, and, most importantly, simplicity. He is the Co-Founder and CEO of Appsmith, an open source project that helps organizations build and maintain custom internal tools. The heartbeat of this product? Ease of use.
On this episode, Abhishek shares the challenges he’s faced while pursuing simplicity in scaling products. We discuss the importance of understanding your customers, what B2B products can learn from B2C products, and the biggest reasons products fail.
Episode Guests

Abhishek Nayak | CEO & Co-Founder of Appsmith
Abhishek Nayak is the Co-Founder and CEO of Appsmith, an open source project that makes it easy to build and maintain custom internal business tools. Before starting Appsmith, he founded several startups, most notably, Gharpay (acquired by Delhivery) and ClinkNow (acquired by Ezetap), both backed by Sequoia Capital in India. He also headed product management at Ezetap, a fast growing mobile payments startup.