Do you have a great idea but no clue how to turn it into a reality?
In this conversation, Andy Chen and Chris Shinkle share how to:
- Develop a product-centric approach
- Overcome organizational constraints
- Create alignment and facilitate better decision making
- Move from rigid plan to organizational agility
We share how to use the North Star framework to accomplish these goals and create alignment in your organization.
We’d love to hear from you! Reach out to [email protected] to share your feedback on this show.
Episode Guests

Andy Chen | Senior Product Strategist at SEP
As a Senior Product Strategist at SEP, Andy uses human-centered design principles to lead cross-functional teams in a variety of problem spaces. His experience comes from leading teams in design, software engineering, and the fine arts.

Chris Shinkle | Director of Innovation at SEP
Chris has been a thought leader and initiator of new ideas and continuous improvement at SEP since 1997. His experience comes from building products with many clients in a variety of industries, including aerospace, medical, healthcare, and finance. As SEP’s Director of Innovation, Chris leverages many community ideas to help SEP engineers and clients deliver better products.