Robert Herbig

AI Practice Lead

Robert is a seasoned software engineer and AI strategist who has been building products across embedded, desktop, web, and cloud platforms since 2007. As AI Practice Lead at SEP, he helps clients navigate the evolving AI landscape: educating teams, identifying opportunities for AI integration, and ensuring AI-driven solutions are both practical and impactful. His expertise spans industries including aerospace, medical, agriculture, construction, and secure communication, allowing him to bring a diverse and strategic perspective to every project.

Robert attended Rose-Hulman Institute of Technology, earning degrees in Computer Science and Software Engineering.

Robert Herbig

Posts by Robert

Flow to congestion: abstract throughput capture
AI & Data | 10 min read

Faster Coding Means Slower Everything Else

At some point in the last year, my work changed: I was spending more time reviewing code than writing it. I can’t point to the moment it happened, there was no process change, no deliberate decision… I just looked back at the last year and noticed what had happened. Once I noticed it, I started […]

red pill blue pill hands holding them out
AI & Data | 6 min read

Custom AI vs. Off-the-Shelf: Stop Asking If, Start Asking Where

A client came to us with a clear vision: build a scheduling app for their staffing business, complete with a natural language interface so managers could describe scheduling constraints in plain English instead of wrestling with a GUI. They knew exactly what they needed custom AI for. They were wrong. Custom AI is software built […]

robot arm reaching into traditional toolbox
AI & Data | 9 min read

We’re Picking Tools for a Different Developer Now

A colleague of mine, Joe Coy, recently told me something that stuck with me. His team had chosen Maestro over Appium for mobile UI testing. The team’s reasoning made a lot of sense: Maestro was lightweight and easier to set up. By every traditional measure, it was the right call. Then they started using an […]

visual abstract of a web floating in space
AI & Data | 10 min read

Treat Your AI Workflow Like You Treat Your Code

I kept having the same argument with Claude. Not a dramatic one. More like the low-grade friction of a coworker who keeps formatting the PR description wrong no matter how many times you fix it. The AI would reach for the wrong abstraction. I’d correct it. Next session, same mistake. I’d correct it again. And […]

group of professionals collaborating around one screen
AI & Data | 8 min read

The AI Collaboration Paradox

One of our teams at SEP has gone all-in on agentic development. I don’t mean they’re simply using AI tools heavily; I mean they’re deliberately redesigning their team processes, shared infrastructure, and ways of working around it. When I was talking to the team about their experiences, one thing kept jumping out at me: AI […]

exhausted software developer at desk
AI & Data | 7 min read

Where AI Fatigue Actually Comes From

If you’ve spent time with agentic development, you’ve probably felt that particular flavor of mental exhaustion that hits harder than the work seems to justify. I wasn’t stuck on a hard problem. I wasn’t debugging something gnarly. I was just… keeping up. And then suddenly I wasn’t. Steve Yegge calls this the AI Vampire: the […]