Robert Herbig

AI Practice Lead

Robert is a seasoned software engineer and AI strategist who has been building products across embedded, desktop, web, and cloud platforms since 2007. As AI Practice Lead at SEP, he helps clients navigate the evolving AI landscape: educating teams, identifying opportunities for AI integration, and ensuring AI-driven solutions are both practical and impactful. His expertise spans industries including aerospace, medical, agriculture, construction, and secure communication, allowing him to bring a diverse and strategic perspective to every project.

Robert attended Rose-Hulman Institute of Technology, earning degrees in Computer Science and Software Engineering.

Robert Herbig

Posts by Robert

robot arm reaching into traditional toolbox
AI & Data | 9 min read

We’re Picking Tools for a Different Developer Now

A colleague of mine, Joe Coy, recently told me something that stuck with me. His team had chosen Maestro over Appium for mobile UI testing. The team’s reasoning made a lot of sense: Maestro was lightweight and easier to set up. By every traditional measure, it was the right call. Then they started using an […]

visual abstract of a web floating in space
AI & Data | 10 min read

Treat Your AI Workflow Like You Treat Your Code

I kept having the same argument with Claude. Not a dramatic one. More like the low-grade friction of a coworker who keeps formatting the PR description wrong no matter how many times you fix it. The AI would reach for the wrong abstraction. I’d correct it. Next session, same mistake. I’d correct it again. And […]

group of professionals collaborating around one screen
AI & Data | 8 min read

The AI Collaboration Paradox

One of our teams at SEP has gone all-in on agentic development. I don’t mean they’re simply using AI tools heavily; I mean they’re deliberately redesigning their team processes, shared infrastructure, and ways of working around it. When I was talking to the team about their experiences, one thing kept jumping out at me: AI […]

exhausted software developer at desk
AI & Data | 7 min read

Where AI Fatigue Actually Comes From

If you’ve spent time with agentic development, you’ve probably felt that particular flavor of mental exhaustion that hits harder than the work seems to justify. I wasn’t stuck on a hard problem. I wasn’t debugging something gnarly. I was just… keeping up. And then suddenly I wasn’t. Steve Yegge calls this the AI Vampire: the […]

ai generated graphic showing a cartoon developer working on a computer with music notes in the air and doc above that shows an agile flow
AI & Data | 6 min read

Vibe Coding Is the Purest Form of Agile (And That’s the Problem)

Vibe coding absolutely nails the values of Agile, and quietly violates the mechanisms that make Agile work. Vibe coding might be the purest form of Agile we’ve ever seen. No standups, no tickets, no backlog grooming, just chaos and bliss. It nails the Agile values: working software, responding to change, and individuals over process. The […]

developer working at computer
AI & Data | 13 min read

Why Vibe Coding Fails – and How Signal Coding Fixes It

AI is an amplifier for whatever signal we humans provide. Garbage in, garbage out. Signal in, software out. – Robert Herbig, in the thing you’re currently reading If you haven’t heard of vibe coding, it’s an interesting concept: you prompt an AI agent to do all the coding and focus on fast iterations. Minimize time from thought to working application. […]