SEP Acquires Visual Story Mapping Software, CardBoard

May 22, 2017

CARMEL, Ind. (May 22, 2017) – Carmel-based software product design and development company, Software Engineering Professionals (SEP), has acquired CardBoard, a collaborative design and story mapping tool. The product was previously owned by DevJam, a Minneapolis-based product development company that pragmatically uses agile/lean methods to their customers’ advantage. The acquisition will enable SEP to expand its global footprint into a number of new countries.

“We are thrilled about the opportunity to continue to grow the CardBoard product and brand,” said Jeff Gilbert, founder and CEO of SEP. “We know this tool is important to the agile software development industry, and we are committed to collaborating with DevJam during the transitionary period to ensure a smooth transfer of ownership.”

CardBoard was first launched in August of 2012 by DevJam and now has more than 13,000 users in 47 states and 90 countries. The visual outlining tool helps distributed development teams make cohesive journey maps, allowing users to visualize designs, whether together or apart. Moving forward, SEP will be actively involved with the CardBoard community, sourcing customer needs and ideas, and listening for any improvement suggestions.

“We have recognized SEP’s approach to learning about customer needs in order to build a better user experience. Their agile engineering team has our complete trust and confidence. We know the product is in good hands, and will see continued growth.” said David Hussman, founder of DevJam and CardBoard. “I’m positive that current customers will see the same or greater level of customer interaction moving forward.”

CardBoard’s intuitive user experience promotes storytelling as a product discovery tool. It easily connects to various tracking tools like JIRA, VersionOne and Pivotal Tracker, and allows users to visualize product progress by toggling status on or off as a way to plan.

Director of innovation at SEP, Chris Shinkle, says he’s “excited to work with an industry-changing product like CardBoard. SEP’s staff of more than 100 engineers will be more responsive than ever to your requests in order to provide the best customer experience and continue the growth of this product. We’re looking forward to putting more marketing and development behind what we believe is an industry-leading product, with hopes it will truly revolutionize story mapping beyond the agile dev environment.”

For more information on CardBoard, visit