SEP Blog

We’re curious people by nature. And we love to teach others what we’ve learned. So explore our blog to gain fresh insights from our expertise in areas ranging from culture to AI.

SEP Named a Winning Company in the 2022 Powderkeg Unvalley Awards

A Tale Old As Time Humans have had the tendency to be deceptive to one another for longer than any existing historical document can recall. One of the most infamous examples of this act being used as a literary device…
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Circumventing The Dark Side of Design

A Tale Old As Time Humans have had the tendency to be deceptive to one another for longer than any existing historical document can recall. One of the most infamous examples of this act being used as a literary device is the myth of the Trojan Horse in Homer’s Odyssey. This victory trophy, given to […]
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10 things I learned in my first 10 episodes of podcasting

I’ve had the opportunity to interview talented, driven and successful leaders in Indy tech. We often don’t get to hear how software products get built and what it took to make them a reality. These stories of success and challenge have been encouraging for me to hear so I summarized some of my biggest takeaways.   […]
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Breadboarding: A Simple Way to Prototype

There is an awkwardness defining the solution for a software project. Some projects define the solution by generating a backlog of features to implement. They specify what should be built, but create few insights about the user’s experience. On the other hand, a project could start by emphasizing the visual experience with clickable mockups. While […]
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A Pandemic Isn’t a Reason to Stop Researching (but… It Might Be a Good Reason to Start)

When it comes to doing user research, I’m always going to recommend learning with someone in their own space. Seeing someone use your product in their environment will always add more context to your investigation. Generally, research falls into these categories: exploratory/generative research (looking to understand problems, needs, goals, etc.) evaluative research (benchmarking your understanding, […]
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3 Tools to Develop Your Agile Product Strategy

I recently had the opportunity to attend a webinar on agile product strategy given by our Director of Innovation, Chris Shinkle. Here are three tools I took away from the presentation that you can use to develop an agile product strategy that works. The Problem Do any of these situations sound familiar? Your product strategy […]
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Several examples of NLP

A while ago I wrote on a topic that, technically, I’m not super qualified to write about. That topic was agglutination and it was a ton of fun for me, despite my lack of linguistics training, because I’m passionate about language. Today I’m going to fold that passion (about language) into something I’m educated in […]
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The Anatomy of Event Storming

Here at SEP we are continually toying with practices to help us learn from our clients. Learn about their worlds. Learn about their problems. And in this case, learning about their domains. Event storming is a “cross-discipline conversation between stakeholders with different backgrounds” (from https://www.eventstorming.com/). Said another way…event storming is an activity that we use as […]
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So a UX Architect and a Software Engineer Had a Baby

On St. Patrick’s day this year, life forever changed for me and my husband, Aaron. A baby arrived in the world after months of planning. But nothing could have prepared me for the joy my heart would feel for our Little Man. Oh, we got this. We’re gonna nail this parenting thing. I’m an Experience […]
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Storylines: A Tale of Two Products

So, you say you want to build a product? Awesome. How do you get started? In the Days of Yore Day 1 Some people used to (and sometimes, still do) get dozens of people in a room and author this 200 page document that has a bulleted list of statements of what the software should […]
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How I Dunning-Kruger’d Marketing

I find it easy to rattle off a few marketing ideas for software products. I’ve read enough HackerNews and pop-business books to know the gist of it. Got a product for agile development teams? Why not just run some LinkedIn ads that target scrum masters at software companies? Boom. You are welcome for this brilliant […]
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