SEP Blog

We’re curious people by nature. And we love to teach others what we’ve learned. So explore our blog to gain fresh insights from our expertise in areas ranging from culture to AI.

SEP Named a Winning Company in the 2022 Powderkeg Unvalley Awards

Westfield, IN - January 2022, SEP, a software product design and development firm has been announced as a winning company in the 2022 Powderkeg Unvalley Awards. This recognizes SEP as one of the best tech companies to work for in…
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Using Collaboration to Build a Better Product

Building software needs a balance of focusing on the right things, building consistently, and adapting based on feedback. Since lists and plans are squarely within our control it’s easy to fall into simply checking the boxes and completing tasks, a project management mindset. Alternatively, we should focus more on outcomes and how we can use […]
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A Matter of When, Not If

Prologue You are enjoying a brisk December evening by the fireplace. The tea in your cup warms your hands and fills your nose with fragrant aroma. Then you realize that Christmas is in a week. The Stories in our Heads Are you anxious? Maybe you don’t have time to get presents shipped in time. Maybe […]
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Circumventing The Dark Side of Design

A Tale Old As Time Humans have had the tendency to be deceptive to one another for longer than any existing historical document can recall. One of the most infamous examples of this act being used as a literary device is the myth of the Trojan Horse in Homer’s Odyssey. This victory trophy, given to […]
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10 things I learned in my first 10 episodes of podcasting

I’ve had the opportunity to interview talented, driven and successful leaders in Indy tech. We often don’t get to hear how software products get built and what it took to make them a reality. These stories of success and challenge have been encouraging for me to hear so I summarized some of my biggest takeaways.   […]
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Breadboarding: A Simple Way to Prototype

There is an awkwardness defining the solution for a software project. Some projects define the solution by generating a backlog of features to implement. They specify what should be built, but create few insights about the user’s experience. On the other hand, a project could start by emphasizing the visual experience with clickable mockups. While […]
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A Pandemic Isn’t a Reason to Stop Researching (but… It Might Be a Good Reason to Start)

When it comes to doing user research, I’m always going to recommend learning with someone in their own space. Seeing someone use your product in their environment will always add more context to your investigation. Generally, research falls into these categories: exploratory/generative research (looking to understand problems, needs, goals, etc.) evaluative research (benchmarking your understanding, […]
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3 Tools to Develop Your Agile Product Strategy

I recently had the opportunity to attend a webinar on agile product strategy given by our Director of Innovation, Chris Shinkle. Here are three tools I took away from the presentation that you can use to develop an agile product strategy that works. The Problem Do any of these situations sound familiar? Your product strategy […]
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Several examples of NLP

A while ago I wrote on a topic that, technically, I’m not super qualified to write about. That topic was agglutination and it was a ton of fun for me, despite my lack of linguistics training, because I’m passionate about language. Today I’m going to fold that passion (about language) into something I’m educated in […]
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The Anatomy of Event Storming

Here at SEP we are continually toying with practices to help us learn from our clients. Learn about their worlds. Learn about their problems. And in this case, learning about their domains. Event storming is a “cross-discipline conversation between stakeholders with different backgrounds” (from https://www.eventstorming.com/). Said another way…event storming is an activity that we use as […]
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So a UX Architect and a Software Engineer Had a Baby

On St. Patrick’s day this year, life forever changed for me and my husband, Aaron. A baby arrived in the world after months of planning. But nothing could have prepared me for the joy my heart would feel for our Little Man. Oh, we got this. We’re gonna nail this parenting thing. I’m an Experience […]
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