User Research Articles
How We Modernized SEP.com to Finally Look & Work Like SEP
SEP.com (the website) has been around since 1997. We’ve had a few iterations of the website since it was first built, from a 1990s tabbed site with a Flash game player to a static HTML site that required real coding chops to make simple content tweaks to a full redesign in 2020 with help from […]
Types of Design Research: 8 Ways to Get to Know Your Users
Research is a critical step in the product development process. It ensures we’re solving the right problems for users and finding the right, viable product opportunity for a business. Understanding the humans who will use the product and the business’s investing needs is critical to a successful product outcome. And it will come as no surprise […]
A Pandemic Isn’t a Reason to Stop Researching (but… It Might Be a Good Reason to Start)
When it comes to doing user research, I’m always going to recommend learning with someone in their own space. Seeing someone use your product in their environment will always add more context to your investigation. Generally, research falls into these categories: exploratory/generative research (looking to understand problems, needs, goals, etc.) evaluative research (benchmarking your understanding, […]
Importance of User Research
Unfortunately, the word research has gotten a bad rep over the years. Someone hears research and suddenly they think high dollars and waste of resources. Most people think of it being a waste of time without understanding it’s value, importance, and outcomes. But it’s important. So important that it’s probably the reason the experience of […]