We’re curious people by nature. And we love to teach others what we’ve learned. So explore our blog to gain fresh insights from our expertise in areas ranging from culture to AI.
SEP Named a Winning Company in the 2022 Powderkeg Unvalley Awards
Westfield, IN - January 2022, SEP, a software product design and development firm has been announced as a winning company in the 2022 Powderkeg Unvalley Awards. This recognizes SEP as one of the best tech companies to work for in…Read More
When it comes to doing user research, I’m always going to recommend learning with someone in their own space. Seeing someone use your product in their environment will always add more context to your investigation. Generally, research falls into these categories: exploratory/generative research (looking to understand problems, needs, goals, etc.) evaluative research (benchmarking your understanding, […]Read More
Importance of User Research
Unfortunately, the word research has gotten a bad rep over the years. Someone hears research and suddenly they think high dollars and waste of resources. Most people think of it being a waste of time without understanding it’s value, importance, and outcomes. But it’s important. So important that it’s probably the reason the experience of […]Read More