Robert Herbig

AI Practice Lead

Robert is a seasoned software engineer and AI strategist who has been building products across embedded, desktop, web, and cloud platforms since 2007. As AI Practice Lead at SEP, he helps clients navigate the evolving AI landscape: educating teams, identifying opportunities for AI integration, and ensuring AI-driven solutions are both practical and impactful. His expertise spans industries including aerospace, medical, agriculture, construction, and secure communication, allowing him to bring a diverse and strategic perspective to every project.

Robert attended Rose-Hulman Institute of Technology, earning degrees in Computer Science and Software Engineering.

Robert Herbig

Posts by Robert

ai generated graphic showing a cartoon developer working on a computer with music notes in the air and doc above that shows an agile flow
Artificial Intelligence | 6 min read

Vibe Coding Is the Purest Form of Agile (And That’s the Problem)

Vibe coding absolutely nails the values of Agile, and quietly violates the mechanisms that make Agile work. Vibe coding might be the purest form of Agile we’ve ever seen. No standups, no tickets, no backlog grooming, just chaos and bliss. It nails the Agile values: working software, responding to change, and individuals over process. The […]

developer working at computer
Artificial Intelligence | 13 min read

Why Vibe Coding Fails – and How Signal Coding Fixes It

AI is an amplifier for whatever signal we humans provide. Garbage in, garbage out. Signal in, software out. – Robert Herbig, in the thing you’re currently reading If you haven’t heard of vibe coding, it’s an interesting concept: you prompt an AI agent to do all the coding and focus on fast iterations. Minimize time […]

Agile | 8 min read

One Lead’s Journey to Successfully Improving My Software Forecasting With Monte Carlo Simulation

What is this? Forecasting is not a skill I use frequently, which means it takes me time to remember each of the steps and the small details I’ve forgotten. There’s a lot of great information out there, but reading it and refreshing my memory takes longer than I’d like it to. My goal here is […]

Agile | 9 min read

Title Goes Here

Creating something brand new is hard. No matter if it’s a painting, a system architecture, or a conference talk, the creative effort of conjuring up something from nothing is difficult. Take me for example, staring at a text editor, trying to figure out what to type next and think up a clever title. Writers know […]

Culture | 5 min read

What Does It Mean to be a Senior Engineer?

As a team lead, I coach and mentor many junior engineers. One topic that always comes up is “What does it mean to be a Senior Engineer?” That’s easy, you just… have a four-year degree from an accredited college? Work for 10 years and don’t get fired? Learn 3 front-end technologies? Check some boxes on […]

Artificial Intelligence | 7 min read

Is AI Worth The Hype?

Image courtesy of Jeremykemp at English Wikipedia / CC BY-SA Is Artificial Intelligence worth the hype? In Everyday AI Problems, my colleague Jordan Thayer said the following: When someone asks me “What can AI do for me?”, I often suspect the answer is “Not much” because it’s the wrong question. If someone asks me “Is […]