Product Design Articles

We’re curious people by nature. And we love to teach others what we’ve learned. So explore our blog to gain fresh insights from our expertise in areas ranging from culture to AI.

SEP Wins TechPoint’s 2024 Innovation Service Partner of the Year Mira Award

SEP Recognized as Indiana’s Top Innovation Service Partner, Winning TechPoint’s Prestigious Mira Award Westfield, Indiana - SEP has been named the Innovation Service Partner of the Year by TechPoint at the 25th annual Mira Awards. The Mira Awards, Indiana’s largest…
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A Pandemic Isn’t a Reason to Stop Researching (but… It Might Be a Good Reason to Start)

When it comes to doing user research, I’m always going to recommend learning with someone in their own space. Seeing someone use your product in their environment will always add more context to your investigation. Generally, research falls into these categories: exploratory/generative research (looking to understand problems, needs, goals, etc.) evaluative research (benchmarking your understanding, […]
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SEP Launches Podcast: BEHIND THE PRODUCT

Carmel, IN, July 15, 2020 — SEP, a software product design and development company has launched a new podcast. Behind the Product, a podcast that takes a behind the scenes look at how software products are made. “I wanted to start this podcast because I saw so much happening inside and outside our walls that […]
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3 Tools to Develop Your Agile Product Strategy

I recently had the opportunity to attend a webinar on agile product strategy given by our Director of Innovation, Chris Shinkle. Here are three tools I took away from the presentation that you can use to develop an agile product strategy that works. The Problem Do any of these situations sound familiar? Your product strategy […]
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What is a Design System?

Many of us working in the tech space have undoubtedly encountered challenges communicating with members of our product teams. More specifically, there seems to be a disconnect between designers and developers. However, effective communication within these spaces is crucial to building excellent quality products for clients. A design system can help with this pain and […]
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The Anatomy of Event Storming

Here at SEP, we are continually toying with practices to help us learn from our clients. Learn about their worlds. Learn about their problems. And in this case, learning about their domains. Event storming is a “cross-discipline conversation between stakeholders with different backgrounds” (from https://www.eventstorming.com/). Said another way…event storming is an activity that we use as […]
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So a UX Architect and a Software Engineer Had a Baby

On St. Patrick’s day this year, life forever changed for me and my husband, Aaron. A baby arrived in the world after months of planning. But nothing could have prepared me for the joy my heart would feel for our Little Man. Oh, we got this. We’re gonna nail this parenting thing. I’m an Experience […]
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From Jokes to Critiques: Feedback the Way You Want It

Unintentional Metaphors So I had this ah-ha moment yesterday while sitting on my couch with my fiancé. He was reading to me what I think was a ridiculous thread of Reddit Dad Jokes, and we just couldn’t stop laughing. I was trying to work on a lightning talk for our SEP Product Guild and he kept refocusing me […]
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