Product Discovery Articles
Why Your Software Feature List Will Change (And That’s a Good Thing)
Every software consultant has experienced this moment: A client arrives with a detailed feature list, meticulously crafted and approved through multiple layers of their organization. They’ve secured funding, aligned stakeholders, and are ready to build. There’s just one problem—that list is going to change. Significantly. I recently managed a project that perfectly illustrated this reality. […]
How to Make Bets That Pay Off: Effective Prototyping for Product Organizations
Many product organizations today face similar struggles: delivery cycles take longer than expected, timeframes are unpredictable, and schedules lead to unforeseen costs and outcomes. Often, designed, built, and delivered features go unused, ultimately failing to achieve the desired business results. We’ve seen these struggles appear when organizations pursue a solution without understanding critical assumptions about […]
Optimizing Discoverability in 5 Simple Steps: Unmatched IA in UX Design
In user experience (UX) design, taxonomy and ontology are two powerful—yet often overlooked—tools. Taxonomies organize information into logical groups, while ontologies define relationships and concepts within a domain. Together, they form the backbone of effective information architecture, making products easier to navigate and more intuitive to use. Before we dive into applying these principles to […]
The Value of Software Product Discovery & Other Important Lessons – On the Podcast with Brendan Wovchko
On this episode of Behind the Product, Brendan Wovchko joins us to share common problems he sees in product discovery, how his team has matured their product development practice, and how to lead product teams well. As the CTO at Ramsey Solutions, Brendan shares how he leads with simplicity while leveraging tools like Opportunity Solution […]
How Product Discovery Maximizes Your Chances of Success
Savvy companies use product discovery to bring focus to new projects and during projects to shape upcoming releases. This helps design software for the three needs of effective products: Functionality: The software has the requested features, is well built, and maintainable. Business: The software is designed to accomplish specific business objectives. User: The software has […]