Product Discovery Articles

We’re curious people by nature. And we love to teach others what we’ve learned. So explore our blog to gain fresh insights from our expertise in areas ranging from culture to AI.

SEP Wins TechPoint’s 2024 Innovation Service Partner of the Year Mira Award

SEP Recognized as Indiana’s Top Innovation Service Partner, Winning TechPoint’s Prestigious Mira Award Westfield, Indiana - SEP has been named the Innovation Service Partner of the Year by TechPoint at the 25th annual Mira Awards. The Mira Awards, Indiana’s largest…

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product design team reviewing mobile prototype in a discovery session

How to Make Bets That Pay Off: Effective Prototyping for Product Organizations

Many product organizations today face similar struggles: delivery cycles take longer than expected, timeframes are unpredictable, and schedules lead to unforeseen costs and outcomes. Often, designed, built, and delivered features go unused, ultimately failing to achieve the desired business results. We’ve seen these struggles appear when organizations pursue a solution without understanding critical assumptions about […]

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The Value of Software Product Discovery & Other Important Lessons – On the Podcast with Brendan Wovchko

On this episode of Behind the Product, Brendan Wovchko joins us to share common problems he sees in product discovery, how his team has matured their product development practice, and how to lead product teams well. As the CTO at Ramsey Solutions, Brendan shares how he leads with simplicity while leveraging tools like Opportunity Solution […]

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How Product Discovery Maximizes Your Chances of Success

Savvy companies use product discovery to bring focus to new projects and during projects to shape upcoming releases. This helps design software for the three needs of effective products: Functionality: The software has the requested features, is well built, and maintainable. Business: The software is designed to accomplish specific business objectives. User: The software has […]

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