SEP Blog

We’re curious people by nature. And we love to teach others what we’ve learned. So explore our blog to gain fresh insights from our expertise in areas ranging from culture to AI.

SEP Named a Winning Company in the 2022 Powderkeg Unvalley Awards

Westfield, IN - January 2022, SEP, a software product design and development firm has been announced as a winning company in the 2022 Powderkeg Unvalley Awards. This recognizes SEP as one of the best tech companies to work for in…
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Industry: The Product Conference

Before I jump into my experience with Industry: The Product Conference this year, let me set the stage— On Father’s Day a few years ago, I didn’t have anything planned. I figured I would ‘wing’ the day and not feel constrained to some schedule (these are rare moments in my life). So my wife suggested […]
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Focus Your Product Perspective

Have you ever tried to work with someone with the best of intentions, but it ends in a shouting match? Or walking away with the same or more problems than you started? A colleague was dealing with helping their client with upcoming milestones, and it felt like a similar situation was inevitable. He wanted to […]
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Using Collaboration to Build a Better Product

Building software needs a balance of focusing on the right things, building consistently, and adapting based on feedback. Since lists and plans are squarely within our control it’s easy to fall into simply checking the boxes and completing tasks, a project management mindset. Alternatively, we should focus more on outcomes and how we can use […]
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Planning Features with Opportunity Solution Trees

New software projects often come with a long list of potential features. How do you evaluate these ideas before investing costly resources into development? At SEP, we’ve been mapping potential features with opportunity solution trees. They are a way to visualize the relationships between ideas and their desired outcomes, and to manage the gaps in […]
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10 things I learned in my first 10 episodes of podcasting

I’ve had the opportunity to interview talented, driven and successful leaders in Indy tech. We often don’t get to hear how software products get built and what it took to make them a reality. These stories of success and challenge have been encouraging for me to hear so I summarized some of my biggest takeaways.   […]
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A Pandemic Isn’t a Reason to Stop Researching (but… It Might Be a Good Reason to Start)

When it comes to doing user research, I’m always going to recommend learning with someone in their own space. Seeing someone use your product in their environment will always add more context to your investigation. Generally, research falls into these categories: exploratory/generative research (looking to understand problems, needs, goals, etc.) evaluative research (benchmarking your understanding, […]
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3 Tools to Develop Your Agile Product Strategy

I recently had the opportunity to attend a webinar on agile product strategy given by our Director of Innovation, Chris Shinkle. Here are three tools I took away from the presentation that you can use to develop an agile product strategy that works. The Problem Do any of these situations sound familiar? Your product strategy […]
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The Anatomy of Event Storming

Here at SEP we are continually toying with practices to help us learn from our clients. Learn about their worlds. Learn about their problems. And in this case, learning about their domains. Event storming is a “cross-discipline conversation between stakeholders with different backgrounds” (from https://www.eventstorming.com/). Said another way…event storming is an activity that we use as […]
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So a UX Architect and a Software Engineer Had a Baby

On St. Patrick’s day this year, life forever changed for me and my husband, Aaron. A baby arrived in the world after months of planning. But nothing could have prepared me for the joy my heart would feel for our Little Man. Oh, we got this. We’re gonna nail this parenting thing. I’m an Experience […]
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Software Producer: What’s in a name?

SEP had an interesting time establishing the title of Software Producer. We wanted it to mean something, like “Software Engineering Professionals” is not just our name; it’s who we are. Not a Product Manager When looking into the activities that our Software Producer perform, there is a lot of overlap with a Product Manager. That title is […]
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