Design Products Your Users Can Count On
Design is more than how something looks—it’s how easy it is to use, complete tasks, and make decisions in your product.
Every organization is different, so we start by listening to understand your goals, your users, and the context your product lives in.
Your Trusted Partner in Product Design
Good software starts with thoughtful design, but it can’t end there. We bring design and development together from day one, working as one integrated team.
Working side-by-side throughout the process, we catch issues early, iterate faster, and create software that actually works the way it was envisioned.
UX Strategy
Real insight shapes better products.
We explore user needs, business goals, and market realities to build clarity around what truly matters.
UI/UX Design
Design isn’t a handoff; it’s a constant thread.
Design is a continuous part of how a product comes to life. From the first concept, we keep people at the center.
User Testing & Validation
The best products keep evolving.
We help teams learn from real usage and refine the experience, making it clearer, faster, and drive successful outcomes.
All Things Design at SEP
Everything you need to shape clear, usable, and reliable product experiences.
- Accessibility Support (WCAG)
- Agent Experience Design
- AI Experience Design
- Branding & Identity
- Design Prototyping
- Experience Design
- Heuristic Evaluations
- Information Architecture
- Interaction Design
- Market Research
- Product Design Strategy
- Service Design
- UI/UX Design
- Usability Testing
- User Research
- User Testing & Validation
Design Solutions at SEP
How does SEP approach product design?
We bring design and development together from the start—working as one integrated team with the same collaborative approach we use on every SEP project.
Discovery
We start by understanding your goals, your users, and the context your product lives in. Through research, interviews, and fast prototypes, we surface real needs, align teams, and build clarity around what matters most.
Design
We explore solutions through wireframes, workflows, and visual design. We focus on creating clear, usable experiences that help people complete tasks with confidence. Design decisions stay grounded in real feedback and practical constraints.
Delivery
As development moves forward, designers and engineers work side by side to bring the product to life. We refine interactions, support accessibility, and ensure the final experience reflects the intent behind the work.
After we wrap up, we will work alongside your team to share our design patterns, helping implement design systems, and ensuring your people have what they need to confidently evolve the product after we wrap up.
Are these design challenges holding you back?
- “I’m not sure we’re solving the right problems.”
- “What’s the best way for my users to interact with AI in my product?”
- “Our users complain our software is hard to use or confusing.”
- “Our product has a high drop-off rate during key tasks.”
- “Our current app isn’t meeting performance or engagement goals.”
- “I have a new feature idea, how do I tell if it’s a good idea?”
- “How do I keep a good user experience when we’ve grown the product so much?”
We’ve helped teams facing these same challenges, and we can help you move past them.
Trusted by Teams Who Count on Their Products
“Their team elevated our thinking.”
SEP helped us identify high-impact, low-effort wins in our website design that could convert more reliably to our free trial… We arrived at the most productive solution with limited resources because their team elevated our thinking.
“SEP exceeded our expectations.”
The design elements SEP incorporated exceeded our expectations… The consumer app has nearly a 5-star rating in the app store, and the installer app significantly reduced the time to complete installations.
Design Work We’re Proud Of
Shaping Clear Experiences from Complex Problems
Good design starts with understanding people. We create experiences that turn complex problems into clear paths—making products easier to use, complete tasks, and trust the product in front of them. Our design approach blends research and teamwork so your product supports the real work your teams and customers do every day.
Helping Providers Deliver Nutrition Care Through Tech
Providers needed a clearer, easier way to access nutrition tools they use every day. We redesigned the mobile and web experience with improved search, streamlined workflows, and a consistent brand—making critical information faster to find and act on.
Results
- Easier navigation and search
- One update syncs app + web
- Faster sample request workflows
- Positive provider feedback
Field-Ready Tools for Safer Emergency Response
We designed a straightforward, glove-friendly interface for portable lab testing equipment used by first responders. Large touch targets, simplified workflows, and focused data displays help users get critical answers quickly and safely in the field.
Results
- Glove-friendly UI with clear, simple flows
- Faster chemical ID in the field
- Critical launch date achieved
- Reliable use in hazardous conditions
Smart Water Apps Simplify Life for Homeowners & Dealers
Managing smart water systems should feel simple for families and dealers. We redesigned the client’s consumer and dealer apps to make smart water systems easier to use, install, and understand.
Results
- Modern, easy-to-use UI
- Clear dashboards with helpful visuals
- Faster dealer setup through Bluetooth
- Consistent brand across both apps
The Latest In Design
Our team is a dynamic powerhouse that skillfully navigates the intricate world of software experiences and thrives on solving complex human interactions with thoughtful solutions.
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How to Talk About Design Like a Designer
Design is everywhere in our lives, whether you notice it or not. We experience it both in the digital world through software, and also in the physical world through things as simple as door handles. Most of the time, these designs and experiences go unnoticed. However, the most memorable experiences are often the bad ones. […]
Common Questions About Design at SEP
Yes. Whether you need a small improvement, a design system, a concept validated, or a full product redesign, we can support you. Some teams work with us briefly; others partner with us long-term—it depends on what your goals require.
Let’s shape an experience your users can trust.
When the work matters, having a steady partner makes all the difference. Submit the form to start a conversation with SEP’s design experts today!