Product Strategy Articles

We’re curious people by nature. And we love to teach others what we’ve learned. So explore our blog to gain fresh insights from our expertise in areas ranging from culture to AI.

SEP Wins TechPoint’s 2024 Innovation Service Partner of the Year Mira Award

SEP Recognized as Indiana’s Top Innovation Service Partner, Winning TechPoint’s Prestigious Mira Award Westfield, Indiana - SEP has been named the Innovation Service Partner of the Year by TechPoint at the 25th annual Mira Awards. The Mira Awards, Indiana’s largest…
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Jeff Patton presenting at AgileIndy 2024

Agile Indy 2024 Trip Report

Agile Indy 2024 From the AgileIndy site: AgileIndy is a user group devoted to raising awareness, acceptance, and support to people who explore and apply agile values, principles, and practices to make building software solutions more effective, humane, and sustainable. This year’s conference took place on Friday October 18th at 502 E Carmel Dr, Carmel, […]
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happy little girl holding toy plan in airplane window seat

10 Eye-Opening Uses of AI in Aircraft Planning & Scheduling

Artificial intelligence (AI) is rapidly transforming all industries. Aviation is no different, except that it has been an early adopter. AI planning and scheduling is one of the most promising applications. AI can automate tasks, optimize schedules, and improve efficiency in various ways. A Birds-eye View of AI in Flight Current Uses of AI in […]
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product design team reviewing mobile prototype in a discovery session

How to Make Bets That Pay Off: Effective Prototyping for Product Organizations

Many product organizations today face similar struggles: delivery cycles take longer than expected, timeframes are unpredictable, and schedules lead to unforeseen costs and outcomes. Often, designed, built, and delivered features go unused, ultimately failing to achieve the desired business results. We’ve seen these struggles appear when organizations pursue a solution without understanding critical assumptions about […]
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Illustration of computerized hand touching half of a human brain and a human hand touching the other

When to Reach for Custom Artificial Intelligence Solutions vs. Off-the-Shelf

We’re in the midst of a time of great excitement and enthusiasm for AI and the possibilities it brings. You may find yourself at a company wondering how exactly can AI help us? Off-the-shelf tools may not feel like a good fit. What you do is unique, and you may be considering building your own […]
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gladiator helmet outside stadium

Harnessing UX Competitive Analysis: A Product Playbook for Strategic Domination

In the digital colosseum, where businesses duke it out for supremacy, User Experience (UX) emerges. It navigates the treacherous road of SaaS, firmware, and B2C/B2B software ventures. Don’t think of design as a trusty sidekick but as a gladiator in its own right. Understanding the immense value of UX in our strategic arsenal is more […]
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large agriculture vehicle in crop field

The Future is Now: Dig Into the Advantages of AI in Agriculture

Artificial intelligence (AI) is rapidly changing agriculture in major ways. Some of the cutting-edge advantages of AI in agriculture include improved crop management, increased efficiency, and reduced costs. AI Drives Precision Ag One of the most significant advantages of AI in agriculture is improved crop management in precision ag. It allows us to understand data […]
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complex manufacturing plant machine photo

The Common Business Applications of AI That We Rely on Every Day

In the modern era, many of us feel like we understand what AI is.  After all, it’s around us every day.  It’s in our novels and movies and news.  It’s in our businesses and our competitors. It’s in our medicine and our health care.  Though we may not think about it, it touches nearly every […]
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Chris Shinkle speaking at AgildIndy, 2023

AgileIndy Conference – Bringing The Best in Indianapolis Tech Back Together

AgileIndy 2023 was buzzing with innovation around all things software development. We were thrilled to be back with so many clients and colleagues for inspiring and thought-provoking conversations about the industry’s future. This year’s keynotes were compelling—Mike Cottmeyer at LeadingAgile and Ryan Ripley and Todd Miller from Agile for Humans—outlining systematic approaches and evidence-based management […]
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Five Strategies for a Happy and Healthy Software Maintenance Team

Software Maintenance Teams provide a broad array of services, customized to the industries they support. As a software development consultancy, our portfolio includes industries like energy, aerospace, healthcare, medical devices, precision agriculture, and others. The products we build live on Desktop, Embedded, Mobile, Web, and Cloud platforms. With such a diversity of industries and platforms, […]
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