Strategy & Innovation Articles

We’re curious people by nature. And we love to teach others what we’ve learned. So explore our blog to gain fresh insights from our expertise in areas ranging from culture to AI.

SEP Wins TechPoint’s 2025 Exceptional Employer Mira Award

SEP Recognized as Indiana’s Top Tech Employer, Winning TechPoint’s Prestigious Mira Award Westfield, Indiana - SEP has been named Exceptional Employer by TechPoint at the 26th annual Mira Awards. This award recognizes companies that are developing talent through skills-based hiring…
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Planning-First AI Methodology: The Foundation of Successful AI Collaboration

Why starting with understanding, not code, is the key to unlocking AI’s full potential in software development Picture this: You’re 7 hours into your work day, you’re on your third cup of coffee, and the AI just generated 200 lines of code that compile perfectly… and do absolutely nothing you wanted. Sound familiar? If you’ve […]
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product design team reviewing mobile prototype in a discovery session

How to Make Bets That Pay Off: Effective Prototyping for Product Organizations

Many product organizations today face similar struggles: delivery cycles take longer than expected, timeframes are unpredictable, and schedules lead to unforeseen costs and outcomes. Often, designed, built, and delivered features go unused, ultimately failing to achieve the desired business results. We’ve seen these struggles appear when organizations pursue a solution without understanding critical assumptions about […]
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View of the inside of a three-story library with curved walls filled with books

Optimizing Discoverability in 5 Simple Steps: Unmatched IA in UX Design

In user experience (UX) design, taxonomy and ontology are two powerful—yet often overlooked—tools. Taxonomies organize information into logical groups, while ontologies define relationships and concepts within a domain. Together, they form the backbone of effective information architecture, making products easier to navigate and more intuitive to use. Before we dive into applying these principles to […]
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gladiator helmet outside stadium

Harnessing UX Competitive Analysis: A Product Playbook for Strategic Domination

In the digital colosseum, where businesses duke it out for supremacy, User Experience (UX) emerges. It navigates the treacherous road of SaaS, firmware, and B2C/B2B software ventures. Don’t think of design as a trusty sidekick but as a gladiator in its own right. Understanding the immense value of UX in our strategic arsenal is more […]
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large agriculture vehicle in crop field

The Future is Now: Dig Into the Advantages of AI in Agriculture

Artificial intelligence (AI) is rapidly changing agriculture in major ways. Some of the cutting-edge advantages of AI in agriculture include improved crop management, increased efficiency, and reduced costs. AI Drives Precision Ag One of the most significant advantages of AI in agriculture is improved crop management in precision ag. It allows us to understand data […]
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Systems Thinking: Chaos or Clarity? Improve Your Product Design

Exploring the Power of Systems Thinking in Product Design Ever notice how every new project feels like navigating uncharted territory? In many ways, it is. Product design means working within a web of relationships where every decision creates ripple effects, both visible and hidden. To make sense of that complexity, we rely on a powerful […]
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Christine Itwaru Podcast Episode - AI in Product Management

AI in Product Management: 3 Powerful Takeaways From Our Christine Itwaru Interview

Most of what I love about hosting our podcast are the insights I glean from conversations with my guests. My chat with Christine Itwaru about AI in Product Management is no exception. We talked about many things, but three parts of our conversation stood out to me. Zac’s Episode Takeaways #1. Get Comfy NOT Being […]
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Storyboarding for Client Meeting Success

Storyboarding as a UX Designer One of the most intimidating parts of being an Associate UX Designer is leading client meetings about ideas and interactions. How do you communicate concepts clearly, acknowledge client needs, use your expertise to guide decisions, and keep the conversation focused? There is no universal formula because every client is different, […]
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complex manufacturing plant machine photo

The Common Business Applications of AI That We Rely on Every Day

In the modern era, many of us feel like we understand what AI is.  After all, it’s around us every day.  It’s in our novels and movies and news.  It’s in our businesses and our competitors. It’s in our medicine and our health care.  Though we may not think about it, it touches nearly every […]
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