Derek Adams

Senior UX Designer

Recent Articles

gladiator helmet outside stadium

Harnessing UX Competitive Analysis: A Product Playbook for Strategic Domination

In the digital colosseum, where businesses duke it out for supremacy, User Experience (UX) emerges. It navigates the treacherous road of SaaS, firmware, and B2C/B2B software ventures. Don’t think of design as a trusty sidekick but as a gladiator in its own right. Understanding the immense value of UX in our strategic arsenal is more […]
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UX Writing Best Practices: 8 Principles to Improve Your Product Design

User experience (UX) writing is an often overlooked, but extremely important aspect of any digital product or service. It involves the deliberate use of words and language to guide users through a User Interface (UI), helping them achieve their goals while also providing them with a frictionless and even an enjoyable experience.  No matter what […]
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Don’t Underestimate the Power of Good UX Writing in Product Design

As a Senior User Experience (UX) Designer, I’m often biased toward products that look good and function seamlessly. But the words that appear within those beautiful and functional designs are just as important in helping users navigate and interact with a product. This important component of my job is known as UX writing. Full disclosure: […]
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designing a medical app for smart watches

Designing Health, Wellness, and Medical Apps for Smart Watches: 10 Things to Consider

For many of us, smart watches have become everyday health and wellness devices: tracking our steps, monitoring our heart rate, charting our workout intensity. They can alert us when our blood sugar has gone too high or too low. They can even call and communicate with 911 dispatchers if we take a hard fall and […]
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