“Are you feeling crazy?” That’s the moment I remember when working with Lydia Whitehead after we got our Master degrees in the School of Informatics and Computing at IUPUI. We received an invite to apply to host Midwest UX. It asked, “Is your city ready to host Midwest UX?” Lydia and I agreed that this […]
Importance of User Research
Unfortunately, the word research has gotten a bad rep over the years. Someone hears research and suddenly they think high dollars and waste of resources. Most people think of it being a waste of time without understanding it’s value, importance, and outcomes. But it’s important. So important that it’s probably the reason the experience of […]
Beware of Assumptions
We’ve all created a persona. We spend time empathizing with this future user of our product to ensure we see the product and experience through their eyes. We think through and focus on their skill sets, goals, opinions, biases, and limitations. We think though all the things a user might not even be aware they […]
