SEPTalks Event: Connecting Product Strategy to Execution using Roadmaps – This is the way!

About the Session:

Does your roadmap help your organization stay aligned and respond to changing targets?

Today’s business environment is easily one of the most complex and volatile we’ve ever seen. Companies that successfully adapt their product strategy and execution plans responsively are positioned to win. (Chris also talked about this in a recent presentation)

Successful roadmapping links strategic planning with the actual product and project execution. Roadmaps provide clarity into planning and empowers decision makers with the necessary information to adjust the plan—giving them the necessary knowledge to see how decisions impact the business, products, and projects.

An effective roadmap creates a shared understanding of where a product or project is going and why it’s going there. It’s a visual, easy to understand plan that communicates intent and direction over time.

This talk covers the key things you need to know about roadmapping, from basics to best practices. You’ll learn the following:

  • How a roadmap helps maintain alignment
  • What goes in a roadmap
  • Answers to common questions about roadmapping
  • How a roadmap differs from a release plan

More Details

3:15 – Registration & Refreshments
4:00 – Session Begins (1 hour)


Chris Shinkle serves as SEP’s Director of Innovation. He has been a thought leader and initiator of new ideas and continuous improvement at SEP since 1997. His experience comes from building products with many clients in a variety of industries, including aerospace, medical, healthcare, and finance.


April 26, 2023, 4:00PM - 5:00PM EDT



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