Behind the Product, a Software Development Podcast

Get a behind-the-scenes look at how software products are made. From the people who innovate to the makers who use their craft, each influences products in different ways.

In our Behind the Product podcast, we put the spotlight on the practices that guide decision makers in solving some of society’s toughest challenges.

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Kraftful: Yana Welinder

In this episode of Behind the Product, Zac Darnell is joined by Yana Welinder, co-founder and CEO of Kraftful, an AI-powered toolkit for product teams. Together they explore how AI is transforming product management—from turning user feedback into actionable insights to evolving the very role of the product manager. Yana…
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Inside SEP: Favorites of 2024

We thought it would be fun to share some of our favorite ‘things’ from 2024 as a way to reflect on the year and share things we’ve been learning. Pod regular Chris Shinkle and host Zac Darnell share our favorite products, thought-leaders, habits, and advice from 2024.   Episode…
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Satya Ganni: User-Centric Success

In this episode of Behind the Product, host Zac Darnell talks with Satya Ganni, CEO of Userflow and Beamer, about the evolving landscape of user-centric product design and its implications for product management. Key Points from this episode:…
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IEDC: Ryan Locke & Natasha Jensen-Matta

In this episode of “Behind the Product,” we sit down with Ryan Locke and Natasha Jensen-Matta from the Indiana Economic Development Corporation (IEDC) to explore how this unique quasi-government organization is driving economic growth in Indiana. From supporting…
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Behind the Product Episode 55 - Doug True and Cameron Piercefield

FORUM Credit Union: Pioneering Online Banking

We welcomed CEO, Doug True and CTO, Cameron Piercefield with FORUM Credit Union. FORUM has a long history of embracing technology to better serve its members, from being an early online banking pioneer to developing in-house software solutions. Their member-centric approach and…
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Behind the Product Episode 54 - Chris Shinkle and Mike Cronin

Inside SEP: Product Strategy And Innovation

In this episode, our guests are Chris Shinkle and Mike Cronin from SEP to discuss how the company approaches product strategy engagements with clients. They explain SEP’s philosophy of clarifying the problem, defining a guiding policy, and outlining coherent actions – going…
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Behind the Product episode 53 - April Dunford

Positioning with April Dunford

In this episode, we sit down with April Dunford, founder of Ambient Strategy and author of the books “Sales Pitch” and “Obviously Awesome”. She is most known for her expertise in market positioning, having personally launched 16 products and influenced many others. Our conversation covers several…
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Inside SEP: Demystifying Design

In this episode, Zac and Noelle Webster-Milam delve into the world of design, aiming to demystify its complexities and shed light on its significance in building great products. Noelle shares her thoughts on how design brings value to software product development as a key team member, alongside engineering and…
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SEP Podcast, Behind the Product Episode 51

Oji & Ezinne Udezue: Customer Listening – The Shift from Projects to Enduring Products

This episode features a dynamic conversation with Oji and Ezinne Udezue, both Chief Product Officers at Typeform and WP Engine, respectively. The Udezue’s draw from their extensive experience as product leaders to discuss the concept of customer listening and its…
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