Positioning with April Dunford

In this episode, we sit down with April Dunford, founder of Ambient Strategy and author of the books “Sales Pitch” and “Obviously Awesome”. She is most known for her expertise in market positioning, having personally launched 16 products and influenced many others. Our conversation covers several key insights from Dunford’s work:

• The disconnect between how marketing and sales teams communicate product value, with marketing focused on perfect messaging while sales reverts to feature-dumping demos.
• The importance of crafting a sales pitch that tells a compelling story about why a customer should choose your product over competitors, rather than just listing product capabilities.
• Her experience launching her own positioning-focused podcast, where she was able to dive deeper into niche positioning topics than is typically possible as a guest on other shows.

This episode offers valuable lessons for anyone involved in product marketing, sales, or positioning – whether at a tech company or any other type of business. Dunford’s insights provide a framework for crafting more effective, customer-centric sales and marketing narratives.