Jeff Cunning and Charlene Tay from Pattern89 join us to talk about how they use AI to help marketers build creative content that resonates with their audiences.
They discuss the challenges of explaining the outputs of AI models in a way that provides customers with actionable data, and how they’ve had to quickly develop product offerings from initial proof of concepts. Charlene shares her technical perspective as a data scientist, and Jeff speaks through his lens as Pattern89’s Chief Product Officer.
Charlene is a Data Scientist with experience working at the intersection of cognitive science, statistics and computer science. At Pattern89, she works together with leadership, product, and engineering teams to incorporate data science, artificial intelligence and machine learning capabilities into products and processes. Put simply, her job is to find signals amidst the noise to bring solutions to your problems.
Jeff is an experienced product management and product marketing professional. He has a history of building products from the ground up, launching and monetizing flagship and expansion product lines, and leading high-functioning teams.
As AI Practice Lead at SEP, Jordan’s responsibilities include educating clients and peers about what AI can do, identifying complex problems AI can address in whole or in part, and incorporating AI into software products that make a difference for their users.
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