Anyone who’s built a product or company knows that growth requires making hard decisions. Chris Keaney of Vibenomics joins us to share how his team has navigated tough choices as they evolve. While the specifics are context-dependent, Chris is sure about his overarching strategy: you have to stay laser-focused on your mission and make decisions that will clearly move it forward.
Not only is Vibenomics scaling their business, they’re also blazing the trail for a new industry category. Chris and his team saw the value in the brick and mortar experience and saw a way to create more value in it: digital audio out-of-home advertising. Chris explains this new category and shares how Vibenomics transformed a legacy experience into a dynamic opportunity.
We also explore Vibenomics’ evolution from SaaS to advertising and from self-service to managed services. Chris shares how Vibenomics is adapting to changes in their primary use cases and simplifying a complex process to minimize cognitive load on users.
Over the past decade, Chris has gained experience building SaaS systems and native mobile apps. He’s also spent time in financial services, telecommunications, and marketing throughout his career. Chris currently leads the product team at Vibenomics.
Mike leads the work of designing great customer experiences and deepening customer relationships. He ushers customers into the SEP experience, exploring how we can best support their vision. Prior to joining SEP, Mike led business development and customer engagement at several companies.
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