In this episode, Courtney Cantor Soice and Ben Cleland from Hamilton share insights from the world of event marketing. Join us to learn how Hamilton adapts ideas from diverse industries, tackles challenges, and responds to change.
Courtney and Ben share how they balance ambitious visions with budget constraints through “objective development,” aligning event goals with practical booth designs. They also discuss how Hamilton quickly adapted during the pandemic, pivoting to remote immersive experiences that lower friction for both clients and attendees.
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Courtney is a creative and dynamic marketer with more than a decade experience in strategic marketing, account leadership, and engagement strategy. As Hamilton’s Marketing Director, she oversees and manages all marketing initiatives across the company.
Ben studied telecommunications, audio/video production, and multimedia at Ball State University. He currently serves as a Digital Enablement Strategist at Hamilton.
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