Diana Nolting

August 16, 2021

Some people fall into product management, but other people have to work their way into it. Diana Nolting, VP of Product at SkuVault, joins us for this episode to share what she’s learned from fighting her way into product management.

Diana began her career in journalism, giving her a unique perspective on the world of product. Throughout our conversation, she emphasizes the importance of asking good questions, getting to the “story behind the story,” and building relationships with the people you’re serving. She shares her tips for successful user interviews, her go-to tool in product management.

We also talk about the importance of bringing everyone together to solve problems cross-functionally. Diana shares an analogy that she uses with her team: we’re all rowing together. Continuous conversations and remembering that your team is working toward a unified goal are critical for success in product.

We wrap up with advice from Diana and our co-host, Dave Mathew, for people interested in moving into product management. Dave shares why he believes asking good questions is the key skill for people in product. Diana advises people interested in product to ask questions and be willing to be wrong.

 

Episode Guests

Diana Nolting Headshot

Diana Nolting | VP of Product at SkuVault

Diana is hardwired to be a curious learner with an insatiable appetite for information. She believes maintaining an ongoing conversation with the market is imperative to both company and product success. She’s developed product management expertise, specifically in SaaS working to transform business operations.

Diana’s LinkedIn

Dave Mathew Headshot

Dave Mathew | SEP Alumn

As a former Software Producer at SEP, Dave created custom software experiences that addressed complex problems in diverse business domains. Dave is passionate about problem solving, human-centered design, and mentoring others. Dave pairs his technical background with his expertise in product management and experience design to ensure we solve the right problems with our clients while building solutions to address them in the proper context.


Episode Host

Zac Darnell Headshot

Zac Darnell | Host of Behind The Product & Manager at SEP

With his diverse background and expertise, Zac brings a unique perspective to discussions around innovation, leadership, and the ever-evolving tech landscape. His ability to bridge technical and business domains makes him a valuable voice in the industry.

Zac's LinkedIn
Behind the Product Logo

In our Behind the Product podcast, we put the spotlight on the practices that guide decision makers in solving some of society's toughest challenges.

Listen on:

Past Episodes

Human-First AI: Lessons from Angie Carel

In this episode of Behind the Product, host Zac Darnell and co-host Raman Ohri sit down with AI strategist Angie Carel for a refreshingly candid conversation about the human side of AI adoption. From why skipping AI literacy is a guaranteed misstep, to how “corporate recess”…
Listen Now

Kraftful: Yana Welinder

In this episode of Behind the Product, Zac Darnell is joined by Yana Welinder, co-founder and CEO of Kraftful, an AI-powered toolkit for product teams. Together they explore how AI is transforming product management—from turning user feedback into actionable insights to evolving the very role of the product manager. Yana…
Listen Now

Inside SEP: Favorites of 2024

We thought it would be fun to share some of our favorite ‘things’ from 2024 as a way to reflect on the year and share things we’ve been learning. Pod regular Chris Shinkle and host Zac Darnell share our favorite products, thought-leaders, habits, and advice from 2024.   Episode…
Listen Now

Tackle the challenges of tomorrow.

Looking to advance your career? Explore what it's like to work on awesome things with curious, confident people.