UX is critical to creating usable, enjoyable products, but not everyone is aware of it or convinced of UX’s value. Rik Sansone, User Experience & Designer – CW at Delta Faucet, joins us to share how he’s been a UX evangelist throughout his career.
We discuss how to handle conflicts of interest between the business and UX by sharing information to align user and business goals. Rik compares UX to the planning and setup of a Broadway show or an amusement park. The whole experience is intricately designed to meet user (or visitor) goals as well as business stakeholder goals.
We also dig into learning from failure, staying objective, and uncovering root problems.
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