UX is critical to creating usable, enjoyable products, but not everyone is aware of it or convinced of UX’s value. Rik Sansone, User Experience & Designer – CW at Delta Faucet, joins us to share how he’s been a UX evangelist throughout his career.
We discuss how to handle conflicts of interest between the business and UX by sharing information to align user and business goals. Rik compares UX to the planning and setup of a Broadway show or an amusement park. The whole experience is intricately designed to meet user (or visitor) goals as well as business stakeholder goals.
We also dig into learning from failure, staying objective, and uncovering root problems.
Rik is a creative UX / UI designer who thinks on a different level. He has a passion for building common-sense, intuitive HCI experiences that “wow” users and benefit the bottom line. In his current role at Delta Faucet, Rik presents tactical storytelling and concise, data-driven, problem-solving solutions to executives.
Chelsie collaborates with clients, stakeholders, developers, fellow designers, and end users to curate products that are sustainable and built with high quality. She emphasizes whole-product squad ownership which includes product owner (viable), technical lead (feasible), and designer (usable).
With his diverse background and expertise, Zac brings a unique perspective to discussions around innovation, leadership, and the ever-evolving tech landscape. His ability to bridge technical and business domains makes him a valuable voice in the industry.
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