We all know what a product is. We buy and use them all the time. But, what does it mean where you work? Why is there so much resistance to creating great products where you work?
Jeff’s talk focuses on how to recognize the mindset that gets in the way of effective product design and development. He shares how to know when you, your leadership and the processes you use have slipped into anti-product mode, and gives you tips to fight it.
This episode is a re-broadcast of a talk from Jeff Patton, author of the bestselling book User Story Mapping. Jeff uses drawings throughout the talk, so if you’d like to see the sketches he mentions, you can find the video replay of the event here.
Jeff Patton is founder and principal of Jeff Patton & Associates. Jeff has been involved in creating software since the 1980s. Since the early 2000s, Jeff has been deeply involved in teaching and speaking in the Agile, User Experience, and Product Management communities. Jeff is best known as the author of the bestselling O’Reilly book User Story Mapping which describes a simple, holistic approach to using stories in Agile development without losing sight of the big picture. It’s recommended reading for product managers, designers, and anyone participating in an Agile process.
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