Transitioning from a decades-old manual processes to a modern, digital process is no small feat, but that’s the job Tracey Kantrud and Katelyn Renner, Product Managers at FBS, are tackling.
In this conversation, Tracey and Katelyn explain the way they gradually introduce product changes to customers to minimize disruption to users while continuing to evolve the product. They share how they align on organizational priorities and simplify decision making with opportunity solution trees. They also address the challenges of customization, legacy features, and evaluating trade-offs.
Tracey is an experienced and driven product manager, with B2B SaaS experience in highly regulated and complex industries. She’s passionate about driving clear vision, strategy, and roadmaps that deliver value to the business by delivering value to customers and their end users. Tracey has a successful history of developing products from idea to launch, including integrations, ancillary products, and core experience leadership.
Katelyn is an ambitious visionary who is always looking to the future for a new challenge and loves working with like-minded individuals. She’s passionate about Product as a discipline and using continuous discovery habits to solve customer pain points and improve user experiences that result in products they love. Creating product visions, building visual roadmaps and using data and user research to build efficient and scalable customer experiences is what Katelyn is all about.
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