Andy Chen

Lead Interaction Designer

Recent Articles

How Product Discovery Maximizes Your Chances of Success

Savvy companies use product discovery to bring focus to new projects and during projects to shape upcoming releases. This helps design software for the three needs of effective products: Functionality: The software has the requested features, is well built, and maintainable. Business: The software is designed to accomplish specific business objectives. User: The software has […]
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Diagram of outcome, opportunity, and solutions

Planning Features with Opportunity Solution Trees

New software projects often come with a long list of potential features. How do you evaluate these ideas before investing costly resources into development? At SEP, we’ve been mapping potential features with opportunity solution trees. They are a way to visualize the relationships between ideas and their desired outcomes, and to manage the gaps in […]
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Example Breadboard

Breadboarding: A Simple Way to Prototype

There is an awkwardness defining the solution for a software project. Some projects define the solution by generating a backlog of features to implement. They specify what should be built, but create few insights about the user’s experience. On the other hand, a project could start by emphasizing the visual experience with clickable mockups. While […]
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