Olivia Smith

Associate UX Designer

Recent Articles

Abstract image featuring a magnifying glass icon on a square gray button, symbolizing search or discovery in AI, surrounded by scattered translucent and solid tiles in various shapes, set on a textured white surface.

Leverage AI for Promising UX Results: 2025 is the Year to Begin

I get asked all the time if I am worried about artificial intelligence (AI) replacing my job. There’s a common misconception that AI will wipe out the need for user experience (UX) designers. This way of thinking fails to consider the expertise that UX designers bring. AI is powerful. But, it lacks the critical thinking […]
Chessboard with wooden pieces, one white piece lifted in mid-air by a hand, poised for a move. In focus, a brown king piece topples over, its base barely touching the board. Blurred background reveals a concentrated face with glasses, adding a strategic atmosphere. Competitive metaphor.

Competitive Audits: 3 Key Wins to Amplify Your Product

Comparison is the Gateway to Growth “Comparison is the thief of joy” was often echoed to me as a kid. I grew up a ballerina, so it was common for me to compare my skills and appearance to those around me. But as I progress in my career as a user experience designer, I have […]
View of the inside of a three-story library with curved walls filled with books

Optimizing Discoverability in 5 Simple Steps: Unmatched IA in UX Design

In user experience (UX) design, taxonomy and ontology are two important but often overlooked tools. Taxonomies organize information into groups. Meanwhile, ontologies focus on relationships and concepts within a specific area. By understanding these concepts, we can enhance a product’s information architecture. First, let’s start by discussing the basics of taxonomy and ontology. Then, once we […]

Chaos or Clarity? Improve Your Product Design With Systems Thinking

Embarking on the Adventure of Systems Thinking Hey there, product professionals! Ever feel like you’re embarking on an epic adventure when crafting products? That’s because, in a way, you are! Product design is like navigating through a galaxy of intricate relationships. Each decision made sends ripples through this cosmic web. This shapes our creations in […]

Storyboarding for Client Meeting Success

Storyboarding as a UX Designer As an Associate UX Designer, the one part of my job that intimidates me the most is leading client meetings surrounding ideas and interactions. How can you: communicate ideas, acknowledge your clients’ wants and needs, and use your expertise to consult, while also making sure you are keeping the conversation […]