Design Articles

We’re curious people by nature. And we love to teach others what we’ve learned. So explore our blog to gain fresh insights from our expertise in areas ranging from culture to AI.

SEP Wins TechPoint’s 2025 Exceptional Employer Mira Award

SEP Recognized as Indiana’s Top Tech Employer, Winning TechPoint’s Prestigious Mira Award Westfield, Indiana - SEP has been named Exceptional Employer by TechPoint at the 26th annual Mira Awards. This award recognizes companies that are developing talent through skills-based hiring…
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Importance of User Research

Unfortunately, the word research has gotten a bad rep over the years. Someone hears research and suddenly they think high dollars and waste of resources. Most people think of it being a waste of time without understanding it’s value, importance, and outcomes. But it’s important. So important that it’s probably the reason the experience of […]
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The Design Eye — Tool of the Designer Trade

One of the innate talents of a good designer in any design industry is having a good eye for design. But what does it mean to have a good eye for design? It’s one of those things that is hard to put into words. It’s part instinct that has been developed based on years of […]
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Lessons Learned in Automated UI Testing

Automated UI testing can be tricky and is very easy to do wrong.  At SEP we’ve done several projects using TestComplete; it is a nice tool, but the early days were painful.  We made every mistake in the book, and learned our lessons the hard way.  These days, our TestComplete testing efforts are pretty slick.  […]
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SEP Book Review of Rocket Surgery Made Easy

Rocket Surgery Really is Easy!

I just finished reading Rocket Surgery Made Easy by Steve Krug (perhaps you know him from his other book Don’t Make Me Think). Here’s what I thought. What’s the point? Learn how to do usability testing yourself to gain most of the benefits of hiring someone to do it and lose most of the negatives […]
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Usability, and more…

Last week, we had 3 days of training.  Jeff Patton came in to talk to us about usability, and how to work with our clients to make sure we produce something they actually need.  He introduced ideas and concepts that weren’t entirely new…he simply put the ideas and concepts together in a process that makes […]
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