We’re curious people by nature. And we love to teach others what we’ve learned. So explore our blog to gain fresh insights from our expertise in areas ranging from culture to AI.
SEP Selected as a Nominee for TechPoint’s Innovation Mira Award
TechPoint has announced the nominees for its 25th annual Mira Awards, highlighting the most innovative companies, universities, and organizations in Indiana’s tech sector. The awards celebrate achievements across various categories, including the Innovation Partner of the Year. Nominees in this…Read Full Post
A Tale Old As Time Humans have had the tendency to be deceptive to one another for longer than any existing historical document can recall. One of the most infamous examples of this act being used as a literary device is the myth of the Trojan Horse in Homer’s Odyssey. This victory trophy, given to […]Read Full Post
Why Software Accessibility Matters
I’m a designer with Color Vision Deficiency (CVD). A lot of people, myself included, refer to CVD as “color blindness.” The term “color blind” can be a bit misleading and gives rise to all kinds of funny questions like, “What color is my shirt?” or, “How do you dress yourself?” The reality is, I do […]Read Full Post
A Pandemic Isn’t a Reason to Stop Researching (but… It Might Be a Good Reason to Start)
When it comes to doing user research, I’m always going to recommend learning with someone in their own space. Seeing someone use your product in their environment will always add more context to your investigation. Generally, research falls into these categories: exploratory/generative research (looking to understand problems, needs, goals, etc.) evaluative research (benchmarking your understanding, […]Read Full Post
Importance of User Research
Unfortunately, the word research has gotten a bad rep over the years. Someone hears research and suddenly they think high dollars and waste of resources. Most people think of it being a waste of time without understanding it’s value, importance, and outcomes. But it’s important. So important that it’s probably the reason the experience of […]Read Full Post
Rocket Surgery really is easy
I just finished reading Rocket Surgery Made Easy by Steve Krug (perhaps you know him from his other book Don’t Make Me Think). Here’s what I thought. What’s the point? Learn how to do usability testing yourself to gain most of the benefits of hiring someone to do it, and losing most of the negatives […]Read Full Post
Are UX/UI “standards” lacking???
Jared Spool has reported that only about 10% of the user interface design questions raised by developers over the course of a typical project can be answered by reference to platform-based published guides. Does this mean that the standards are lacking? Or does this mean that we can’t categorize UX/UI (User Experience / User Interface) […]Read Full Post
Usability, and more…
Last week, we had 3 days of training. Jeff Patton came in to talk to us about usability, and how to work with our clients to make sure we produce something they actually need. He introduced ideas and concepts that weren’t entirely new…he simply put the ideas and concepts together in a process that makes […]Read Full Post