Product Strategy Articles

We’re curious people by nature. And we love to teach others what we’ve learned. So explore our blog to gain fresh insights from our expertise in areas ranging from culture to AI.

SEP Wins TechPoint’s 2024 Innovation Service Partner of the Year Mira Award

SEP Recognized as Indiana’s Top Innovation Service Partner, Winning TechPoint’s Prestigious Mira Award Westfield, Indiana - SEP has been named the Innovation Service Partner of the Year by TechPoint at the 25th annual Mira Awards. The Mira Awards, Indiana’s largest…
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gladiator helmet outside stadium

Harnessing UX Competitive Analysis: A Product Playbook for Strategic Domination

In the digital colosseum, where businesses duke it out for supremacy, User Experience (UX) emerges. It navigates the treacherous road of SaaS, firmware, and B2C/B2B software ventures. Don’t think of design as a trusty sidekick but as a gladiator in its own right. Understanding the immense value of UX in our strategic arsenal is more […]
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large agriculture vehicle in crop field

The Future is Now: Dig Into the Advantages of AI in Agriculture

Artificial intelligence (AI) is rapidly changing agriculture in major ways. Some of the cutting-edge advantages of AI in agriculture include improved crop management, increased efficiency, and reduced costs. AI Drives Precision Ag One of the most significant advantages of AI in agriculture is improved crop management in precision ag. It allows us to understand data […]
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complex manufacturing plant machine photo

The Common Business Applications of AI That We Rely on Every Day

In the modern era, many of us feel like we understand what AI is.  After all, it’s around us every day.  It’s in our novels and movies and news.  It’s in our businesses and our competitors. It’s in our medicine and our health care.  Though we may not think about it, it touches nearly every […]
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Chris Shinkle speaking at AgildIndy, 2023

AgileIndy Conference – Bringing The Best in Indianapolis Tech Back Together

AgileIndy 2023 was buzzing with innovation around all things software development. We were thrilled to be back with so many clients and colleagues for inspiring and thought-provoking conversations about the industry’s future. This year’s keynotes were compelling—Mike Cottmeyer at LeadingAgile and Ryan Ripley and Todd Miller from Agile for Humans—outlining systematic approaches and evidence-based management […]
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Five Strategies for a Happy and Healthy Software Maintenance Team

Software Maintenance Teams provide a broad array of services, customized to the industries they support. As a software development consultancy, our portfolio includes industries like energy, aerospace, healthcare, medical devices, precision agriculture, and others. The products we build live on Desktop, Embedded, Mobile, Web, and Cloud platforms. With such a diversity of industries and platforms, […]
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3 Tools to Develop Your Agile Product Strategy

I recently had the opportunity to attend a webinar on agile product strategy given by our Director of Innovation, Chris Shinkle. Here are three tools I took away from the presentation that you can use to develop an agile product strategy that works. The Problem Do any of these situations sound familiar? Your product strategy […]
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Your Application Is Already Mobile

A while back, we were planning some mobile app development with one of our clients for several months. We would essentially be porting two web applications to native mobile apps. We discussed what functionality is useful to people in the mobile setting, security, what device and network to use, etc. Exciting stuff, and a scenario […]
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