Product Design & UX Articles

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SEP Wins TechPoint’s 2024 Innovation Service Partner of the Year Mira Award

SEP Recognized as Indiana’s Top Innovation Service Partner, Winning TechPoint’s Prestigious Mira Award Westfield, Indiana - SEP has been named the Innovation Service Partner of the Year by TechPoint at the 25th annual Mira Awards. The Mira Awards, Indiana’s largest…
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Why We Critique: How to Make Peace with Your Fear of Design Critique

Designers, no matter their practice, have gone through some form of design critique in the past. Someone had to critically point out how the work needed to improve during the educational years. University programs are specifically structured with formal critiques in their curriculum; these help students get critical feedback to expand their thinking and learn […]
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Types of Design Research: 8 Ways to Get to Know Your Users

Research is a critical step in the product development process. It ensures we’re solving the right problems for users and finding the right, viable product opportunity for a business. Understanding the humans who will use the product and the business’s investing needs is critical to a successful product outcome. And it will come as no surprise […]
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Design Configuration Management: The Awesome Best Practice You Didn’t Know You Needed

We’ve had a design practice at SEP for over a decade but didn’t have an official Design Configuration Management (DCM) process until recently. For most of that time, we’ve been a pretty small group of designers who typically had their hands full doing good work for our clients. Historically, designers on a project would hit […]
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Optimizing Discoverability in 5 Simple Steps: Unmatched IA in UX Design

In user experience (UX) design, taxonomy and ontology are two important but often overlooked tools. Taxonomies organize information into groups. Meanwhile, ontologies focus on relationships and concepts within a specific area. By understanding these concepts, we can enhance a product’s information architecture. First, let’s start by discussing the basics of taxonomy and ontology. Then, once we […]
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Harnessing UX Competitive Analysis: A Product Playbook for Strategic Domination

In the digital colosseum, where businesses duke it out for supremacy, User Experience (UX) emerges. It navigates the treacherous road of SaaS, firmware, and B2C/B2B software ventures. Don’t think of design as a trusty sidekick but as a gladiator in its own right. Understanding the immense value of UX in our strategic arsenal is more […]
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Chaos or Clarity? Improve Your Product Design With Systems Thinking

Embarking on the Adventure of Systems Thinking Hey there, product professionals! Ever feel like you’re embarking on an epic adventure when crafting products? That’s because, in a way, you are! Product design is like navigating through a galaxy of intricate relationships. Each decision made sends ripples through this cosmic web. This shapes our creations in […]
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UX Writing Best Practices: 8 Principles to Improve Your Product Design

User experience (UX) writing is an often overlooked, but extremely important aspect of any digital product or service. It involves the deliberate use of words and language to guide users through a User Interface (UI), helping them achieve their goals while also providing them with a frictionless and even an enjoyable experience. No matter what […]
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Avoid the Hidden Costs of Taking Shortcuts in Software Design

In today’s risk-averse economy, businesses often adopt conservative spending strategies to mitigate risk. This cautious mindset prompts questions about what expenses can be trimmed, delayed, or replaced with more economical alternatives. We have all experienced meetings where questions such as, ‘Is it a necessity?’, ‘Could we postpone it to a later date?’, and ‘Is there […]
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Storyboarding for Client Meeting Success

Storyboarding as a UX Designer As an Associate UX Designer, the one part of my job that intimidates me the most is leading client meetings surrounding ideas and interactions. How can you: communicate ideas, acknowledge your clients’ wants and needs, and use your expertise to consult, while also making sure you are keeping the conversation […]
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