Product Design & UX Articles

We’re curious people by nature. And we love to teach others what we’ve learned. So explore our blog to gain fresh insights from our expertise in areas ranging from culture to AI.

SEP Wins TechPoint’s 2024 Innovation Service Partner of the Year Mira Award

SEP Recognized as Indiana’s Top Innovation Service Partner, Winning TechPoint’s Prestigious Mira Award Westfield, Indiana - SEP has been named the Innovation Service Partner of the Year by TechPoint at the 25th annual Mira Awards. The Mira Awards, Indiana’s largest…
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A UX designer leading a product design workshop. Various perspectives are being discussed, represented by stylized thought bubbles appearing over their heads.

UX + AI: 4 Risks Designers can Help Solve Before you Build

AI’s rapid ascent up the hype curve is tempting businesses to heavily automate processes for efficiency and consistency. Opportunities abound: creative copilots and image generators, flexible data analysis, predictions for equipment failure. AI has the potential to change how we work and make software to help us. But AI comes with subtle risks that can […]
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Smartphone showing the dictionary definition of design

How to Talk About Design Like a Designer

Design is everywhere in our lives, whether you notice it or not. We experience it both in the digital world through software, and also in the physical world through things as simple as door handles. Most of the time, these designs and experiences go unnoticed. However, the most memorable experiences are often the bad ones. […]
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Person writing content with wireframes

Don’t Underestimate the Power of Good UX Writing in Product Design

As a Senior User Experience (UX) Designer, I’m often biased toward products that look good and function seamlessly. But the words that appear within those beautiful and functional designs are just as important in helping users navigate and interact with a product. This important component of my job is known as UX writing. Full disclosure: […]
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team of young professional presenting collaboratively

How Interaction Design Changes Our World, One Interaction at a Time

I walk into the kitchen for coffee, and my Google Home says, “Good morning!” My schedule for the day pops up on the screen. The assistant tells me how long it will take to get to work now that I have started driving my son to school. In the car, the map and arrival estimates […]
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How Designers and Developers can use Shared Element Transitions to Improve UX

What are Shared Element Transitions? Shared Element Transitions are animations that move elements from one screen to another within an app. They help users understand how the interface changes when navigating between screens. They are particularly effective when users are browsing diverse content and frequently switching back and forth between screens. These transitions can be […]
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The Building Blocks of Design Hierarchy

Creating beautiful, well-laid-out screens may seem like design magic, but you don’t have to be a designer to know how to structure your content well. With just a few key fundamentals of hierarchy, you can drastically improve both the visual appeal and usability of your designs. What is hierarchy and why is it important? According […]
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Figma logo

10 Figma Shortcuts to Improve Your UI Design Proficiencies

Though most shortcuts in work are ill-advised or perceived as lazy, some have proven otherwise. As Figma has exploded in use amongst many in the design field these last few years, almost all SEP’s designers have adopted this tool in their own unique way. Like artists, designers have their own approach to the pieces they […]
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Photography 101 with Adam Sturm

Photography 101

I might be the Marketing Graphic Designer at SEP, but I do MUCH more than just design. Part of my role at SEP is to help visually show our brand. One of the ways we do that is through photography! While most companies stick with stock photos, we love to show you the faces of […]
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Employees at SEP working from the office.

Is going back to the office really worth it?

Travel back in time with me to November 2021… SEP executives felt that we do our best work together, in person. We had a date set – December 6, 2021. The opening of our new headquarters in Westfield, IN. This was happening. After almost two years of working from home, we are returning to the […]
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