Product Design & UX Articles

We’re curious people by nature. And we love to teach others what we’ve learned. So explore our blog to gain fresh insights from our expertise in areas ranging from culture to AI.

SEP Wins TechPoint’s 2024 Innovation Service Partner of the Year Mira Award

SEP Recognized as Indiana’s Top Innovation Service Partner, Winning TechPoint’s Prestigious Mira Award Westfield, Indiana - SEP has been named the Innovation Service Partner of the Year by TechPoint at the 25th annual Mira Awards. The Mira Awards, Indiana’s largest…
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Join us at Midwest UX 2014

“Are you feeling crazy?” That’s the moment I remember when working with Lydia Whitehead after we got our Master degrees in the School of Informatics and Computing at IUPUI. We received an invite to apply to host Midwest UX. It asked, “Is your city ready to host Midwest UX?” Lydia and I agreed that this […]
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Human Complexity: It’s Not Just for Psych Majors Anymore!

There are complex systems, and then there are Complex Systems. And nothing makes a system more complex than dealing with people. People make things complicated. Let’s look at an example. I’ve recently been working on an employee time tracking tool. One of the tasks that this tool does is verification of a timesheet: are the minimum […]
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Importance of User Research

Unfortunately, the word research has gotten a bad rep over the years. Someone hears research and suddenly they think high dollars and waste of resources. Most people think of it being a waste of time without understanding it’s value, importance, and outcomes. But it’s important. So important that it’s probably the reason the experience of […]
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The Design Eye — Tool of the Designer Trade

One of the innate talents of a good designer in any design industry is having a good eye for design. But what does it mean to have a good eye for design? It’s one of those things that is hard to put into words. It’s part instinct that has been developed based on years of […]
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The Point of Particularly Personal Personas

The Agile software development movement has a concept called user personas. During a project’s spin-up, developers are encouraged to create these personas as representative users. A typical persona may be “Victor the Vice President”. Victor is a VP at his company. He will use the software for high-level data reporting, but not data entry. On […]
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Tips for Designers Fresh Out of School

There are already a bunch of articles on the interwebs with advice for designers fresh out of school, so I wanted to share the technical skills I wished I had honed to perfection before embarking on my design career. Most of them are based around the Adobe Creative Suite. I apologize in advance if it […]
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POP for Prototyping

Do you POP?  Maybe you should.  It’s a free prototyping app, currently available for iPhone but soon to be released for Android. POP is a super simple way to capture your wonderful pencil scratchings electronically and create a semi-functional wireframe that you can share with others. POP uses the camera on your phone (or existing […]
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Usability, and more…

Last week, we had 3 days of training.  Jeff Patton came in to talk to us about usability, and how to work with our clients to make sure we produce something they actually need.  He introduced ideas and concepts that weren’t entirely new…he simply put the ideas and concepts together in a process that makes […]
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