Design Articles

We’re curious people by nature. And we love to teach others what we’ve learned. So explore our blog to gain fresh insights from our expertise in areas ranging from culture to AI.

SEP Wins TechPoint’s 2025 Exceptional Employer Mira Award

SEP Recognized as Indiana’s Top Tech Employer, Winning TechPoint’s Prestigious Mira Award Westfield, Indiana - SEP has been named Exceptional Employer by TechPoint at the 26th annual Mira Awards. This award recognizes companies that are developing talent through skills-based hiring…
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How AI, Design, and Creativity Landed Me 2 Weeks of ClusterTruck Lunches

Some contests are worth more than the prize, and this was one of them. Indy Design Week recently hosted a poster competition to help ClusterTruck revamp their promotional flyers for Dine to Donate events. The prize? Two weeks of free ClusterTruck lunches. The challenge? Taking a bland Illustrator template and transforming it into a design […]
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Chessboard with wooden pieces, one white piece lifted in mid-air by a hand, poised for a move. In focus, a brown king piece topples over, its base barely touching the board. Blurred background reveals a concentrated face with glasses, adding a strategic atmosphere. Competitive metaphor.

Competitive Audits: 3 Key Wins to Amplify Your Product

Comparison is the Gateway to Growth “Comparison is the thief of joy” was often echoed to me as a kid. I grew up a ballerina, so it was common for me to compare my skills and appearance to those around me. But as I progress in my career as a user experience designer, I have […]
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Why We Critique: How to Make Peace with Your Fear of Design Critique

Designers, no matter their practice, have gone through some form of design critique in the past. Someone had to critically point out how the work needed to improve during the educational years. University programs are specifically structured with formal critiques in their curriculum; these help students get critical feedback to expand their thinking and learn […]
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Types of Design Research: 8 Ways to Get to Know Your Users

Research is a critical step in the product development process. It ensures we’re solving the right problems for users and finding the right, viable product opportunity for a business. Understanding the humans who will use the product and the business’s investing needs is critical to a successful product outcome. And it will come as no surprise […]
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Design Configuration Management: The Awesome Best Practice You Didn’t Know You Needed

We’ve had a design practice at SEP for over a decade but didn’t have an official Design Configuration Management (DCM) process until recently. For most of that time, we’ve been a pretty small group of designers who typically had their hands full doing good work for our clients. Historically, designers on a project would hit […]
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Optimizing Discoverability in 5 Simple Steps: Unmatched IA in UX Design

In user experience (UX) design, taxonomy and ontology are two important but often overlooked tools. Taxonomies organize information into groups. Meanwhile, ontologies focus on relationships and concepts within a specific area. By understanding these concepts, we can enhance a product’s information architecture. First, let’s start by discussing the basics of taxonomy and ontology. Then, once we […]
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Harnessing UX Competitive Analysis: A Product Playbook for Strategic Domination

In the digital colosseum, where businesses duke it out for supremacy, User Experience (UX) emerges. It navigates the treacherous road of SaaS, firmware, and B2C/B2B software ventures. Don’t think of design as a trusty sidekick but as a gladiator in its own right. Understanding the immense value of UX in our strategic arsenal is more […]
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Chaos or Clarity? Improve Your Product Design With Systems Thinking

Embarking on the Adventure of Systems Thinking Hey there, product professionals! Ever feel like you’re embarking on an epic adventure when crafting products? That’s because, in a way, you are! Product design is like navigating through a galaxy of intricate relationships. Each decision made sends ripples through this cosmic web. This shapes our creations in […]
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How to Talk About Design Like a Designer

Design is everywhere in our lives, whether you notice it or not. We experience it both in the digital world through software, and also in the physical world through things as simple as door handles. Most of the time, these designs and experiences go unnoticed. However, the most memorable experiences are often the bad ones. […]
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